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Examples of Our Work & Case Studies
WiT Group Portfolio
A Sample of Our Agency’s Work
Dogwood Epoxy
Lead Generation / PPC Ad Management / CRO / SEO
By refining audience targeting, optimizing PPC campaigns, and improving conversion tracking, we increased lead quality by 50% and cut cost-per-lead in half within two months. Website enhancements also boosted user engagement, doubling the average engaged time per session.
“With my construction industry business I have been through the wringer with marketing companies, all while left feeling unsatisfied and taken advantage of. These guys have completely changed my mind. They do their work and very transparent with you on how things can improve and save you money from just carelessly spending. I will continue to recommend them to all business owners!!”
-Cody Mullis, Owner
NextEra SurgeShield
When NextEra partnered with us, we had a short turnaround time for deliverables. We launched targeted ad campaigns and improved their tracking systems. Over three months, our strategies led to a 40% reduction in cost per lead. We expanded their reach using Performance Max campaigns and targeted search ads, significantly increasing lead quality. Our approach effectively enhanced NextEra’s lead generation and cost efficiency.
Andy Thomas Careers Now
Web Design/ SEO / AD Management / Inbound Lead Generation
Recognizing the need for growth, education, and a streamlined user experience (UX), Andy Thomas Careers Now sought the expertise of WiT Group to redesign and modernize their website. The result is a vibrant, visually appealing platform that reflects modern design principles and integrates seamlessly with various systems, fostering scalability and operational efficiency.
“I have worked with WiT Group since 2021 and they have had a tremendous role in helping to promote our services and drive our business growth”
-Andy Thomas, President
Financial Advisor Training Institute
WiT Group revamped Financial Advisor Training Institute’s (FATI) website to enhance visibility and exposure, prioritizing lead generation. Our team built a modern, intuitive site with strategic elements like on-site and cross-domain tracking, heat mapping, dedicated automation, and Customer Relationship Management (CRM) integrations.
“WiT Group did an amazing job on our website redesign. We are getting more traffic and more revenue! Our SEO improved significantly. They are also doing our digital and we are getting new high -quality traffic to our website every day” – Terry Lindner, CEO
PetFlow
SPX Flow
The redesigned SPX FLOW website consolidated 28 subdomains into a unified 2,201-page platform. The update resulted in a 250% increase in organic traffic, a 40% boost in lead quality, and a 5x ROI. The project included 77 new pages and a “where to buy” tool linked to 200,000+ distributors.
European Machinery Services
“The engagement has led to a measurable increase in sales and a consistent lead volume, exceeding expectations. WiT Group has gone above and beyond to meet the our needs and requirements. Above all, their timely delivery and consistent communication make for a seamless engagement.“
-Calvin Stiles, CFO / Co-Founder
TRC Healthcare
TRC Healthcare is a leading provider of evidence-based resources aimed at improving healthcare and reducing care variations. We partnered with them to optimize their content, adjust ad spending focus, and enhance their reporting systems. This collaboration led to a twofold increase in organic clicks, a reduction in brand-term ad spending from 90% to 15%, and a boost in revenue from paid and organic channels.
Optimization doubled organic clicks. Ad focus shifted from 90% brand terms to 10-15%, leading to a slight drop in ad revenue. Organic growth attracted new customers, and paid ads reached new audiences. Overall revenue from both channels increased monthly.
Sweet Girl Cookies
Sweet Girl Cookies aimed to elevate their B2B sales through a comprehensive digital strategy. This approach resulted in a 300% increase in organic traffic and doubled their B2B orders each month. These improvements significantly enhanced their online presence and sales performance.
“Working with these experts on our digital update has been a game-changer for Sweet Girl Cookies. They’ve greatly improved our online presence and B2B sales. We’re thrilled with the results!”
Arena Lake Norman
Migrating to Webflow improved functionality with interactive elements and a responsive design, increasing mobile traffic by 40%. A new analytics dashboard enabled data-driven decisions for future improvements and marketing.
DEBTMD
Web Design / UX / SEO/ Inbound Lead Generation
DebtMD is a financial institution dedicated to delivering debt solutions to customers across the US. As the company grew, the user experience on the website and technical functionality needed to be improved. Read how our team developed a beautiful website that allowed users to analyze their debt and determine the most appropriate solution for their problem.
“DebtMD saw a significant improvement in their inbound lead generation and the value of their website with simple improvements to the design, experience, and data accuracy on their website. It was a pleasure to develop a website that was commensurate with the high level of care and service provided by DebtMD.”
Best Mattress
Best Mattress had built a stellar reputation over 92 years for high quality products, superior customer service, and handcrafted custom comfort. However, the company’s website and online presence were not so high quality – in fact, they were a detriment to the success of the business online. Our agency rebuilt the company’s online presence starting with a hand-crafted custom ecommerce website!
“The team at WiT Group was extremely professional, guided us through the process, and facilitated our transition into the digital world. We could not be happier with the new website, online branding, and the results we are seeing already after just a few weeks!”
Nutrition Healthworks
SEO / Web Development / SMB / Social Media
Nutrition HealthWorks is a team of registered dietitians and nutritionists in North Carolina. They came to us in search of a fractional CMO to help lead and execute their social marketing campaigns, local SEO strategy, and branding.
“Nutrition HealthWorks was a fun challenge for the team. We wanted to deviate from the standard before-and-after approach that most health companies take in their campaigns, choosing instead a more subtle yet effective approach in our color and imagery selection.”
Delarkin
Our agency helped Delarkin with branding, pricing, and marketing, leading to an 800% increase in web traffic and over 1000% growth in sales, with a 10X return on investment over 5 months. Despite the pandemic, our SEO and PPC strategies made Delarkin profitable from the start, with us earning only from the profits we generated.
“After other agencies were unable to deliver on their promises I decided to work with WIT group. They have been fantastic communicators who have established and delivered on reasonable expectations. It was a great decision!”
Emergency Transportation Associates
Branding / SMB / Web Design / SEO
“Our team really went to bat for ETA, creating a stunning web presence for them where none existed before. Thanks to our web design and social ad campaigns, we helped position ETA as one of the leading ambulance remounting service providers in the Southeastern U.S.”
Search Solution Group
“WiT Group’s efforts have increased site traffic and conversions. The team delivers items on time. They communicate well through in-person and virtual meetings and email. Customers can expect a results-oriented and knowledgeable team.“
Anthon GMBH
At the International Woodworking Festival in Atlanta, our team quickly sourced materials and designed a standout booth for Anthon GmbH. The booth featured vibrant white walls, large TV displays, and a custom wood backing, and was built on-site within a tight two-month timeline. On-site support included managing materials delivery, setting up, providing concierge services, and handling the breakdown efficiently, ensuring Anthon’s success and satisfaction.
4TekGear
UX Design / Branding / Web Design / Graphic Design
4TekGear was growing fast, even in the midst of a pandemic the demand for 4tekgear’s products and services were needed more than ever. The only problem; the sharp increase in web traffic was not translating into sales – our agency needed to act fast to redesign the website and optimize for conversion.
Fast Forward – 4TekGear is the FASTEST GROWING COMPANY IN CHARLOTTE!
“WiT Group helped 4TekGear reach new heights with our website design and was a key partner in 2020. We could never have become the fastest growing company in Charlotte without their help this year!”
TDi Technologies
Branding / Corporate / Print Design / SEO
TDi Technologies was seeking a long-term solution to the difficulty they faced hiring for very intensive yet niche roles in development.
“Not only did WiT Group help create an ad that positioned TDi as a preferred technology company to work for, but the agency set up our company for ongoing success by installing an internship program that led to the type of well-developed workers we sought to hire.”
Innovative Nutrition
Web Design / UX / SEO / E-Commerce
Innovative Nutrition needed a professional modern website that was built to convert web traffic into new clients, as well as to be found easily on search engines.
“Thank you for the beautiful website and the work you have done to increase website traffic”
CMLaw-NC
Branding / Corporate / Print Design / SEO
Effective web development covers design and SEO details, so choosing an experienced professional is key. We built a new blog for CMLAW-NC with optimized content to generate leads and let the lawyers focus on their cases. Our clients were thrilled with the results.
New Forum
“Two Silver Crescent required brand collateral and a new strategy to better pitch the space to potential tenants. From design to sales pitch, WiT Group helped position our new office space as one of the most desirable spaces in Charlotte.”
Labyrinth Coffee
“WiT Group helped transform Labyrinth Coffee’s image to position them as a viable partner for Charlotte’s popular roasteries. By shifting the focus from B2C to B2B, we were able to get Labyrinth in front of the right people to grow their business.”
A:M Internal Advertising
Web Design / SEO / Logo Design
A:M Internal Advertising developed strategies and tools for companies to enhance their internal recruitment efforts. By allowing companies to attract experienced top quality talent, A:M helped companies achieve higher ROI when investing in themselves.
“Our team needed an identity and WiT Group gave it to us – our branding helped our company break into an extremely competitive industry with a new and fresh idea”
Logo & Mark Designs
