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Portfolio

A Sample of Our Agency’s Work

Labyrinth Coffee

The two owners of Cow Hollow coffee had split, leaving that poor experience attached to the company’s current identity. The project objective was to separate the old Cow Hollow Coffee from the company’s new direction by creating an entirely new, modern identity as Labyrinth Coffee.

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Problem

“Labyrinth Coffee” began as “Cow Hollow Coffee.” Seeking to form a brand that reflects the values of the company’s remaining founder, a change in the company’s identity was necessary.

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Campaign Strategy

Re-branding a local, established coffee roastery to focus on B2B sales over B2C sales.

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Art Direction

In order to appeal Charlotte’s coffee shops, the company needed to draw back from the pinks and greens present in their original branding, and instead incorporate the soft blacks and wood tones that are present in Charlotte’s most prominent roasteries and cafés.

 

wit group logo and branding designed for a local charlotte, nc coffee brand

“We helped transform Labyrinth Coffee’s image to position them as a viable partner for Charlotte’s popular roasteries. By shifting the focus from B2C to B2B, we were able to get Labyrinth in front of the right people to grow their business.”

sales collateral designed by wit group for new forum

“Two Silver Crescent required brand collateral and a new strategy to better pitch the space to potential tenants. From design to sales pitch, we helped position their new office space as one of the most desirable spaces in Charlotte.”

New Forum

A major property development company located in Steele Creek, North Carolina, New Forum officially started a marketing and advertising campaign to promote the new Two Silver Crescent office space.

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Problem

As construction started on Two Silver Crescent, New Forum needed collateral to pitch spaces within the building.

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Campaign Strategy

Targeting larger firms, local to Charlotte, WiT encouraged the use of a sales booklet. With New Forum located just outside of the Charlotte area, arranging physical meetings, and utilizing an evoking sales booklet could be incredibly effective.

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Art Direction

In designing the magazine, we wanted Steele Creek to be associated with a sense of calm. We chose to represent Steele Creek as a serene escape from regular corporate life, developing collateral reminiscent of modern magazines and implementing cross-page spreads with pointed information.

tdi Technologies

TDi Technologies was seeking a long-term solution to the difficulty they faced hiring for very intensive yet niche roles in development.

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Problem

​tdi Technologies had difficulties finding top-tier talent to help develop their unique cybersecurity applications. While the industry is saturated with experienced individuals, none of the nation’s current graduates were diving deep enough into the complex issues tdi aimed to solve.

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Campaign Strategy

​We suggested installing an internship program to foster growth in the specific areas in which tdi was looking to hire. Our team put together an ad campaign to encourage students to participate in the internship program and ensure a steady flow of potential candidates for the company.

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Art Direction

​The direction of the campaign was focused on building up the experience the intern would gain. This is representing visualy with digitla overlay and screen efects only on the subject of the poster, paired with a direct tagline.

tdi technologies internship advertisement design

“Not only did our team help create an ad that positioned tdi as a preferred technology company to work for, but we set up the company for ongoing success by installing an internship program that led to the type of well-developed workers they sought to hire.”

90’s CBD

90’s CBD is a brand built and designed to stand out in the oversaturated CBD market thanks to WiT Group’s efforts. The 90’s CBD brand will be mainly featured within a CBD marketplace, directly competing with a number of brands selling similar products.

“The brand was designed to evoke the cultural nostalgia for the 90s that Generation Y (the main target market) associates with positivity.”

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Problem

The fledgling CBD company needed a brand name and logo strong enough to break into the highly competitive CBD market.

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Campaign Strategy

We established a nostalgic link between this CBD brand to effectively target the hearts and minds of Generation Y and the current business class in America.

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Art Direction

Closely linking the name and imagery of the brand to the 90s, the logo and branding was heavily influenced by movie posters of the 90s and the typography used.

A pro-bono project following the death of Keith Scott in Charlotte, this project was aimed at bridging the gap between Charlotte police and the city’s youth. Working directly with Gary McFadden, 2018 sheriff of Charlotte, and co-owner of Cops & Barbers, we helped develop a compelling strategy to mend the rift between Charlotte’s youth and the police force.

“This was an extremely rewarding passion project to work on that ultimately helped the Charlotte community alleviate the tension between minority youth and the police. By leveraging social media, app development, and web design, we helped position Cops & Barbers as the solution to a complex and serious problem.”

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Problem

Following the unfortunate death of Keith Lamont Scott by Charlotte police, a sense of antagony formed between the minority youth of Charlotte and the police force. The mounting tension lead to a 48-hour protest, in which hundreds of people were injured, and $122,000 in property damage was caused.

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Campaign Strategy

We developed an app to inform users about the events being held by Cops & Barbers. Our team worked to publicize events through social media, app development, and web design to reach the youth of Charlotte and humanize the Charlotte police through holding events in centers of community.

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Art Direction

The colors are a muted, softer version of the red and blue traditionally associated with the police. The juxtaposition between the two colors allows simple color emphasis for easy-to-skim pages.

app and mobile web design for charlottee organization cops and barbers
ivy citizens poster and advertising campaign developed by wit group

“Amanda and her team were great to work with, and with our help, Ivy Citizens was able to overcome some of their challenges in brand identity and revenue generation. Our combined efforts led to a largely successful re-branding that helped create a more steady flow of loyal customers.”

Ivy Citizens

A startup business seeking to break into the highly competitive women’s athletic wear industry, Ivy Citizens was exclusively designed by the prolific South African designer, Amanda Laird Cherry, and competed directly with other larger athletic brands in Charlotte’s South Park Mall.

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Problem

Located in South Park mall, Ivy Citizens was in direct competition with more established brands like Athleta, Lulu Lemon, and Fabletics. Ivy Citizens’ retail front was in the luxury wing of the mall, leading to less foot traffic. The brand also faced an identity crisis specifically in target market, product, and corporate goals segments.

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Campaign Strategy

We created a detailed competitor analysis of similar brands in the South Park area to better understand the inherent advantages Ivy Citizens holds. Our team put together a partly print, partly social ad campaign that encapsulated the heavy South African influences of Amanda Laird Cherry to help differentiate Ivy Citzens from its direct competition.

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Art Direction

Having a single famous designer allowed for a more focused sense of style, and the ability to offer a larger variety in sizing rather than style. Competitors in the women’s athletic space all targeted younger, and exclusively slim women. The retail space of Ivy Citizens was also meticulously designed by Amanda Laird Cherry, and featured a coffee / tap / wine bar, to build an experience over a simple retail purchase.

Emergency Transportation Associates

Emergency Transportation Associates (ETA) was established in September 2019; however, the owners have been in the ambulance remounting business for decades. Without a proper web presence to convey the company’s wealth of experience and industry knowledge, the founders sought the help of WiT Group to breathe life into their brand and generate viable leads through a professionally developed website.

“Our team really went to bat for ETA, creating a stunning web presence for them where none existed before. Thanks to our web design and social ad campaigns, we helped position ETA as one of the leading ambulance remounting service providers in the Southeastern U.S.”

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Problem

ETA did not have the web presence necessary to properly convey their breadth of services or wealth of industry expertise.

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Campaign Strategy

Our team created an entirely new website using data-driven SEO practices to drive viable leads and generate revenue. We developed the site in its entirety and later helped develop a targeted social ad campaign to drive increased traffic to the site and foster viable leads.

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Art Direction

Leaning on some of the existing style cues in the ambulance remounting industry, our team took a modernized approach while harkening to the industry’s roots. We used blues and reds throughout to appeal to the first responder teams that are the target market for ETA.

social campaign designed by wit group marketing agency

“Nutrition HealthWorks was a fun challenge for the team. We wanted to deviate from the standard before-and-after approach that most health companies take in their campaigns, choosing instead a more subtle yet effective approach in our color and imagery selection.”

Nutrition Healthworks

Nutrition HealthWorks is a team of registered dietitians and nutritionists in North Carolina. They came to us in search of a fractional CMO to help lead and execute their social marketing campaigns, SEO strategy, and branding.

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Problem

Despite having a plethora of consumable content, Nutrition HealthWorks didn’t have the team or resources available to use them to their advantage. They also needed a more robust social media presence and stand-out brand identity to improve recall and generate more leads.

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Campaign Strategy

With help from our fractional CMO services, our agency was able to develop a more consistent, robust social media presence and branding strategy. Our team also assisted in developing a cleaner design for the brand’s image both on social and on the client’s website.

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Art Direction

As a nutritionist team, we wanted to accurately convey the end results clients can experience after working with Nutrition HealthWorks. We chose realistic imagery coupled with bright colors and a chalkboard-style charcoal to illustrate the dichotomy between sedentary versus healthy lifestyle choices.

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