Labyrinth Coffee
Branding Case Study
Labyrinth Coffee is a specialty coffee roaster that blends unique flavors with rich stories. We developed a fresh brand identity that reflects the owner’s personal connection to his work. Our design incorporated labyrinth imagery, symbolizing self-growth and exploration to enhance the coffee’s unique qualities.
Our Process
Problem
Cow Hollow faced a challenge after its owners split, leaving a negative association with the company’s existing identity. The remaining owner needed to create a new logo and re-brand to distance the company from its past reputation. With many people still associating the owner with the old brand, a fresh brand image was essential to reshape public perception.
Objective
- Establish a distinct new identity separate from the old Cow Hollow Coffee.
- Develop a modern brand image, including updated packaging and a stylescape.
- Position the new brand effectively within the contemporary coffee industry.
Strategy
We noticed that most coffee shops in Charlotte used similar aesthetics: black and white with rustic elements and limited color. To stand out, we designed a brand that would appear distinctive on coffee shop shelves, appealing to modern coffee shop aesthetics. This strategy aimed to boost sales and generate interest in the newly rebranded Cow Hollow.
Results
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Brand Identity Design
We created a new brand identity for Labyrinth Coffee, reflecting the owner’s personality. Cedric, a part-time preacher, inspired the use of labyrinth imagery. This symbol, linked to self-development and exploration, aligns with the coffee’s roasting and flavor process.