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News, advice, and insights into the world of marketing and our results driven marketing agency
Building an Effective B2B Social Media Strategy
One of the biggest struggles for B2B companies is developing an effective and impactful social media marketing strategy. Especially as social media platforms make it increasingly difficult for organic B2B posts to gain any meaningful reach, investing in a social...
How to Adjust Your Marketing Strategy for the Election
With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...
Marketing vs. Advertising: What’s the Difference?
Marketing and advertising are two words that often get used interchangeably. At the end of the day, whether you’re a marketing agency or an advertising agency, you’re doing the same things, right? Wrong. While marketing and advertising work synergistically together to...
WiT Group Named a Top Digital Marketing Agency by UpCity
WiT Group, Charlotte’s results-driven marketing agency, today announced the company has been named one of the top service providers in the Digital Marketing industry by UpCity.UpCity is a resource that helps connect businesses to service providers they can trust. With...
Search vs. Social: How to Develop an Effective Digital Marketing Mix
Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
How to Strategically Approach Social Media Marketing
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives (Buffer, 2019). With more than 3 billion daily active users, it’s easy to see why social media plays such a significant role in...
How to Access Analytics: Helpful Tips for Onboarding Clients
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
Choosing the Right Targeting Methods for Social Media Marketing
When developing your social media marketing campaign, it helps to understand which targeting methods will be most effective in reaching your desired audience. There are a multitude of targeting methods available that marketers can leverage, but selecting the right one...
How WiT Grew Our Marketing Agency During Coronavirus 2020
How we failed — and flourished — in the face of COVID-19.
Emergency Transportation Associates Launches New Emergency Vehicle Marketplace
Three weeks ago ETA challenged WiT Group to develop an online marketplace for buyers and sellers of emergency vehicles. WiT Group, a Charlotte NC based marketing agency, completed a full website redesign including the development of custom-designed responsive web...
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