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News, advice, and insights into the world of marketing and our results driven marketing agency
WiT Group Named 2021 Best SEO Services in Charlotte by Digital.com
WiT Group, Charlotte’s results-driven marketing agency, is proud to announce we’ve been named to the best SEO firms in Charlotte in 2021 by Digital.com. The top companies were selected based on core service offerings and customer feedback. Search engine optimization...
How to Leverage SEO to Maximize ROI
Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...
WiT Group Named a Best Digital Marketing and Advertising Agency by Expertise
WiT Group, Charlotte’s results-driven marketing agency, is proud to announce we’ve been named as one of the best digital marketing and advertising agencies in the industry by Expertise. Blending digital marketing strategies and compelling advertising with traditional...
Building an Effective B2B Social Media Strategy
One of the biggest struggles for B2B companies is developing an effective and impactful social media marketing strategy. Especially as social media platforms make it increasingly difficult for organic B2B posts to gain any meaningful reach, investing in a social...
How to Adjust Your Marketing Strategy for the Election
With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...
Marketing vs. Advertising: What’s the Difference?
Marketing and advertising are two words that often get used interchangeably. At the end of the day, whether you’re a marketing agency or an advertising agency, you’re doing the same things, right? Wrong. While marketing and advertising work synergistically together to...
WiT Group Named a Top Digital Marketing Agency by UpCity
WiT Group, Charlotte’s results-driven marketing agency, today announced the company has been named one of the top service providers in the Digital Marketing industry by UpCity.UpCity is a resource that helps connect businesses to service providers they can trust. With...
Search vs. Social: How to Develop an Effective Digital Marketing Mix
Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
How to Strategically Approach Social Media Marketing
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives (Buffer, 2019). With more than 3 billion daily active users, it’s easy to see why social media plays such a significant role in...
How to Access Analytics: Helpful Tips for Onboarding Clients
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
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