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A Local’s Guide to Columbia, SC – From WiT Group
A Local’s Guide to Columbia, SCBy WiT Group Our Columbia, SC office sits right on Main Street, just steps from the State House, and serves as...
How to Close the Marketing Skills Gap
We've all been there—fresh out of university, excited to start your first job, only to quickly realize that the lessons learned in the...
Side-by-Side CRM Comparisons
When evaluating CRM platforms, it's important to assess the specific needs and goals of your business. Whether you're looking for powerful...
How Much Should a Company Spend on Advertising?
Deciding how much to spend on advertising is one of the most important decisions a business can make. Whether you’re launching a new product,...
The Future of AI in Content Creation: Advantages, Pitfalls, and What’s Next in 2025
Artificial Intelligence (AI) has become one of the most significant drivers of change in content creation, and 2025 is shaping up to be no...
WiT Group Named to 3 Top Lists by Reverb: Top Creative, Advertising, and Digital Marketing Agencies
We are thrilled to announce that WiT Group has been named to three top lists by Reverb, a leading global review platform. For 2024, we’ve been...
WiT Group Named Top Digital Marketing Agency in NC 2024 by Innovation in Business
We are thrilled to announce that WiT Group has been recognized as the Best Full-Service Digital Marketing Agency for 2024 in North Carolina by...
Google Ads Success Stories
Google Ads has become an indispensable tool for businesses aiming to expand their online presence and boost sales. These real success stories...
WiT Group Awarded 2024 Most Innovative Digital Advertising Firm by Corporate Vision
We are thrilled to announce that WiT Group has been recognized as the 2024 Most Innovative Digital Advertising Firm by Corporate Vision in...
How Google Measures Search Quality
Google, the leading search engine, handles billions of searches every day. However, many marketers, business owners, and advertisers wonder how...
WiT Group Named Among Charlotte’s Largest Digital Advertising and Marketing Agencies
We’re excited to share some incredible news! The Charlotte Business Journal has recognized WiT Group in the following lists for 2024:...
Local SEO VS National SEO: Understanding the Differences and Benefits
When it comes to search engine optimization, businesses often grapple with whether to focus on Local SEO or general SEO. While both aim to...
Performance Vs. Brand Marketing
The debate between performance and brand marketing shows their different focuses, yet they are interlinked. Performance marketing relies on...
The Power of Performance Max Campaigns
Performance Max campaigns have gained popularity among advertisers seeking to streamline their advertising efforts across multiple Google...
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