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News, advice, and insights into the world of marketing and our results driven marketing agency

WiT Group Acquired by Alison South Marketing Group

WiT Group, Charlotte’s results-driven marketing agency, has been acquired and is joining the Alison South Marketing team as their 4th regional office. WiT Group is extremely excited to work with such an established agency with over 50 employees that has over a decade...

How to Leverage SEO to Maximize ROI

How to Leverage SEO to Maximize ROI

​Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...

Building an Effective B2B Social Media Strategy

Building an Effective B2B Social Media Strategy

​One of the biggest struggles for B2B companies is developing an effective and impactful social media marketing strategy. Especially as social media platforms make it increasingly difficult for organic B2B posts to gain any meaningful reach, investing in a social...