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What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their...
Differences Between Inbound Lead Generation for B2B and B2C Companies
Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal...
Color Theory in Marketing
Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate...
WiT Group Wins Three Hermes Awards for Creativity
WiT Group is honored to have received three Hermes Creative Awards for our outstanding strategic marketing, creative branding, and social...
Best Practices for Designing Effective CTA’s That Drive Conversions
Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of...
WiT Group Announced as Winner of UpCity’s 2023 Local Excellence Award
It is with great excitement that we share the news that WiT Group has been acknowledged as one of the top service providers of 2023 by...
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI
Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action...
WiT Group Named 2023 Best Content Marketing Agency in Charlotte by Expertise
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing...
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