Marketing Agency Trends Blogs and Articles

What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?

Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...

Increased Focus on Direct Response Marketing in 2023

Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...

WiT Group Named 2023 Local Excellence Award Winner by UpCity

WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here

What is Objective-Based Marketing?

The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...