Leveraging performance-based digital marketing can be a game-changer for businesses aiming to...
Marketing Agency Trends Blogs and Articles
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other...
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
The Digital Marketing Agency Evolution of 2023
Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the last few years. In 2023, we can expect to see even bigger changes in how these...
WiT Group Named 2023 Best Digital Marketing Agency in Charlotte by Expertise
We are delighted to announce the news that WiT Group has been included in Expertise's list of Best Digital Marketing Agencies in Charlotte for 2023. Our unwavering ability to deliver measurable outcomes for our clients is one of the primary reasons why we were...
WiT Group Named 2022 Local Excellence Award Winner by UpCity
We're pleased to announce that we've been chosen as one of UpCity's 2022 Local Excellence Award Winners! Thanks to our exemplary recommendability rating, we were selected and we couldn't be more proud that WiT Group is getting the recognition it deserves for our...
WiT Group Named 2022 Top Digital Agency By Agency Spotter
WiT Group is honored to announce that we have been named a 2022 Top Digital Agency by Agency Spotter. Our noteworthy competitive portfolio was a primary factor in being nominated for this award and we are proud that we are gaining accolades for being a top digital...
How to Access Analytics: Helpful Tips for Onboarding Clients
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
Choosing the Right Targeting Methods for Social Media Marketing
When developing your social media marketing campaign, it helps to understand which targeting methods will be most effective in reaching your desired audience. There are a multitude of targeting methods available that marketers can leverage, but selecting the right one...
What Does Results Driven Marketing Agency Actually Mean?
marketing agencies are often evaluated based on creativity, uniqueness, and through reputation – but when are we going to make results a focus of the conversation?