Marketing Trends Blogs and Articles

What is Objective-Based Marketing?

The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must understand the problem before we can explore the...

The Digital Marketing Agency Evolution of 2023

Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the last few years. In 2023, we can expect to see even bigger changes in how these...

WiT Group Named 2023 Best Digital Marketing Agency in Charlotte by Expertise

WiT Group is proud to announce that we have been named one of 2023's Best Digital Marketing Agencies in Charlotte by Expertise. Our results-focused mentality is a primary reason for being considered for this award and we are proud that WiT Group is gaining recognition...

WiT Group Named 2022 Local Excellence Award Winner by UpCity

We're pleased to announce that we've been chosen as one of UpCity's 2022 Local Excellence Award Winners! Thanks to our exemplary recommendability rating, we were selected and we couldn't be more proud that WiT Group is getting the recognition it deserves for our...

How to Leverage SEO to Maximize ROI

​Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...

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