We’re excited to share some incredible news! The Charlotte Business Journal has recognized WiT...
Marketing Trends Blogs and Articles
The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional...
Marketing Strategies for Women-Owned Businesses
Women-owned businesses face unique challenges and opportunities. To succeed, they need marketing...
The Best AI Tools For Marketers & The Ethics of Their Use
There’s no doubt that artificial intelligence (AI) has become a large part of our technological advancements over the past several years. Although AI was not initially created to streamline marketing processes specifically, many agencies have begun to utilize AI...
Balancing AI with the Human Element
In science fiction, movies like iRobot have long captured our imaginations, depicting a future where robots walk among us, sometimes indistinguishable from humans. But if we fast-forward ten years, the reality isn't far off from what was once fiction. With...
WiT Group’s Stance on AI in Light of FCC’s Recent Ruling
In the past year, you may have noticed that the telemarketing phone calls you receive have increased drastically. However, one significant difference implemented by businesses has been the use of AI-generated voices or robocalls in place of a human telemarketer. With...
WiT Group Unveils New Agency Services in 2024
Evolving Service Offerings Differentiate Our Growing Agency Beginning January 2024, WiT Group will roll out a new "marketing adjacent" services lineup. These services emphasize our commitment to delivering holistic solutions tailored for optimizing business...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...