Marketing Trends Blogs and Articles

WiT Group Unveils New Agency Services in 2024

Evolving Service Offerings Differentiate Our Growing Agency Beginning January 2024, WiT Group will roll out a new "marketing adjacent" services lineup. These services emphasize our commitment to delivering holistic solutions tailored for optimizing business...

What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?

Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...

Increased Focus on Direct Response Marketing in 2023

Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...

The Move to Objective-Based Marketing

Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
How to Leverage SEO to Maximize ROI

How to Leverage SEO to Maximize ROI

​Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...

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