Small and medium-sized businesses are shifting attention to direct response marketing and other...
Marketing Trends Blogs and Articles
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry....
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
The Digital Marketing Agency Evolution of 2023
Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the last few years. In 2023, we can expect to see even bigger changes in how these...
WiT Group Named 2023 Best Digital Marketing Agency in Charlotte by Expertise
We are delighted to announce the news that WiT Group has been included in Expertise's list of Best Digital Marketing Agencies in Charlotte for 2023. Our unwavering ability to deliver measurable outcomes for our clients is one of the primary reasons why we were...
WiT Group Named 2022 Local Excellence Award Winner by UpCity
We're pleased to announce that we've been chosen as one of UpCity's 2022 Local Excellence Award Winners! Thanks to our exemplary recommendability rating, we were selected and we couldn't be more proud that WiT Group is getting the recognition it deserves for our...
WiT Group Named 2022 Top Digital Agency By Agency Spotter
WiT Group is honored to announce that we have been named a 2022 Top Digital Agency by Agency Spotter. Our noteworthy competitive portfolio was a primary factor in being nominated for this award and we are proud that we are gaining accolades for being a top digital...
Marketing for Small Businesses vs. Corporations
One of the biggest challenges small business owners face is finding a marketing agency that’s capable of handling their unique needs. While many marketing agencies are adept at handling accounts for major corporations, these same agencies often fail to implement...
How to Leverage SEO to Maximize ROI
Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...
Building an Effective B2B Social Media Strategy
One of the biggest struggles for B2B companies is developing an effective and efficient social media marketing strategy. If you feel like your company's social media efforts don't have the same return they used to, you aren't wrong. Since 2017 social media platforms...
How to Adjust Your Marketing Strategy for the Election
With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...