Digital marketing agencies have come a long way since their inception. As new technologies have...
Marketing Trends Blogs and Articles
WiT Group Named 2023 Best Digital Marketing Agency in Charlotte by Expertise
WiT Group is proud to announce that we have been named one of 2023's Best Digital Marketing...
WiT Group Named 2022 Local Excellence Award Winner by UpCity
We're pleased to announce that we've been chosen as one of UpCity's 2022 Local Excellence Award...
WiT Group Named 2022 Top Digital Agency By Agency Spotter
WiT Group is honored to announce that we have been named a 2022 Top Digital Agency by Agency Spotter. Our noteworthy competitive portfolio was a primary factor in being nominated for this award and we are proud that we are gaining accolades for being a top digital...
How to Leverage SEO to Maximize ROI
Creating an effective search engine optimization strategy is one of the highest yield efforts a company can make. All too often, however, the return on investment is not at the desired level. Most, unfortunately, find themselves unable to capitalize on the lucrative...
Building an Effective B2B Social Media Strategy
One of the biggest struggles for B2B companies is developing an effective and efficient social media marketing strategy. If you feel like your company's social media efforts don't have the same return they used to, you aren't wrong. Since 2017 social media platforms...
How to Adjust Your Marketing Strategy for the Election
With the election fast approaching, many companies are wondering how and if they should adjust their marketing strategy between October 29 and November 5. Especially during the coronavirus pandemic and the rollout of universal mail-in ballots, this election year is...
Marketing vs. Advertising: What’s the Difference?
Marketing and advertising are two words that often get used interchangeably. At the end of the day, whether you’re a marketing agency or an advertising agency, you’re doing the same things, right? Wrong. While marketing and advertising work synergistically together to...
Search vs. Social: How to Develop an Effective Digital Marketing Mix
Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
How to Strategically Approach Social Media Marketing
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives1. With more than 3.3 billion daily active users, it’s easy to see why social media plays such a significant role in guiding the...
How to Access Analytics: Helpful Tips for Onboarding Clients
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
Choosing the Right Targeting Methods for Social Media Marketing
When developing your social media marketing campaign, it helps to understand which targeting methods will be most effective in reaching your desired audience. There are a multitude of targeting methods available that marketers can leverage, but selecting the right one...