In science fiction, movies like iRobot have long captured our imaginations, depicting a future...
Marketing Trends Blogs and Articles
WiT Group’s Stance on AI in Light of FCC’s Recent Ruling
In the past year, you may have noticed that the telemarketing phone calls you receive have...
WiT Group Unveils New Agency Services in 2024
Evolving Service Offerings Differentiate Our Growing Agency Beginning January 2024, WiT Group will...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
The Digital Marketing Agency Evolution of 2023
Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the last few years. In 2023, we can expect to see even bigger changes in how these...
WiT Group Named 2023 Best Digital Marketing Agency in Charlotte by Expertise
We are delighted to announce the news that WiT Group has been included in Expertise's list of Best Digital Marketing Agencies in Charlotte for 2023. Our unwavering ability to deliver measurable outcomes for our clients is one of the primary reasons why we were...
WiT Group Named 2022 Local Excellence Award Winner by UpCity
We're pleased to announce that we've been chosen as one of UpCity's 2022 Local Excellence Award Winners! Thanks to our exemplary recommendability rating, we were selected and we couldn't be more proud that WiT Group is getting the recognition it deserves for our...
WiT Group Named 2022 Top Digital Agency By Agency Spotter
WiT Group is honored to announce that we have been named a 2022 Top Digital Agency by Agency Spotter. Our noteworthy competitive portfolio was a primary factor in being nominated for this award and we are proud that we are gaining accolades for being a top digital...