Pay For Performance
PFP Advertising FirmOne of the key differentiators of our digital marketing agency is our unique Pay For Performance (PFP) model for advertising campaigns & digital marketing efforts.
Results Driven Marketing
One of the ways that WiT Group got it’s start was through pay-for-performance advertising and online marketing. Simply put, our agency is so confident in its ability to drive company success through online advertising and digital marketing campaigns that we work on commission! Our agency will develop profitable advertising campaigns that convert into new clients, business partnerships, and sales revenue to deliver a positive ROI for our clients, Whatever it Takes!
Understanding Your Business
To do this we will need a deep understanding of your business model, target audience, go to market strategies, profit margins on sales, sales close rates, etc. Our team will use this information to determine predictable outcomes from advanced digital marketing strategies and to develop a measurable ROI for your marketing campaigns. All PFP marketing relationships begin with a discovery meeting and the development of a strategic marketing plan (SMP). It is important to note that not all companies are good candidates for our PFP marketing relationships, however we will make every effort to find creative ways to work on a pay for performance basis.
What sets us apart.
If a PFP model is deemed appropriate for your company, our agency will follow our proven 6-step process to begin developing a high-performance marketing strategy. Once our client has agreed to the strategic marketing plan (SMP) our team of experienced marketers begins developing inbound marketing and online lead generation campaigns to drive revenue.
Defining Objectives
The objective of any PFP campaign is to drive new business and increase revenues. Our agency works to deliver the highest rate of return on you’re investment and our effort. Because we have a vested self interest in the performance of your campaigns, you can rest assured that your campaigns are being closely monitored, optimized, and evaluated. This approach is what causes our agency to think like a CMO – we are dedicated to the success of your business!
Objective Based Marketing
Our agency follows the principles of objective-based marketing to achieve desired outcomes for our clients. Typically our agency is hired on a PFP basis to increase leads for sales teams which translates into increased company revenue. Whatever digital marketing tactics our agency employs within the confines of the pay-for-performance agreement will be directly related to achieving these objectives. For other services such as branding and design, our agency will support our clients by utilizing a traditional agency model.
How We Engage
Pay For Performance advertising campaigns requires dedication and commitment for all parties involved. Clear and consistent communication, transparency in reporting, and an accurate determination of the value of each lead generated is vital to the success of any PFP campaign. It is essential that our agency has an accurate understanding of your business, including sensitive information such as average profit margins, customer lifetime value (CLV), sales team close rates, and a full understanding of inbound sales strategies in order for our agency to initiate a PFP relationship with our clients. If we are able to gather the necessary background information, and develop an approved strategic marketing plan, our agency will work on a pre-determined commission on the increased revenue your company earns through our digital marketing and advertising strategies.
