For 10 years, Andy Thomas Careers Now has helped professionals across the nation propel their...
Digital Marketing Blogs and Articles
WiT Group Earns Gold at 2024 AVA Digital Awards for Website Redesign
WiT Group was named an AVA Digital Awards Gold Winner in 2024 for the agency's work redesigning...
Media Innovator Awards names WiT Group as Most Client-Focused Performance Marketing Agency 2023
WiT Group has received the Media Innovator Award for Most Client-Focused Performance Marketing...
Clutch Names WiT Group a Game-Changing Advertising Agency in North Carolina
WiT Group has earned recognition from Clutch as a 2023 Game-Changing Advertising Agency in North Carolina. Having a reliable partner that is not just a service provider but an all-in-one business growth solution has never been more essential. The importance of a...
Website Redesign for Financial Advisor Training Institute
Financial Advisor Training Institute Launches New Website WiT Group is proud to announce the launch of a beautiful new website for our client Financial Advisor Training Institute, hosted at https://financialadvisortraininginstitute.org. This impressive redesign gives...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...
Differences Between Inbound Lead Generation for B2B and B2C Companies
Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However, it's worth noting that the approach to lead generation is significantly different for B2C and B2B businesses....
Color Theory in Marketing
Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it's important to...
Best Practices for Designing Effective CTA’s That Drive Conversions
Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of The Lean Startup, effective CTA button design is arguably one of the most important, yet often undervalued disciplines in web...
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI
Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the intended audience. Campaigns of this nature utilize a range of tactics including emails, ads, posts, calls-to-action...