Digital Marketing Blogs and Articles

What is Objective-Based Marketing?

The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must understand the problem before we can explore the...

How to Optimize Your Company’s Visibility for AI

The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...

WiT Group Named 2023 Best Advertising Agency in Charlotte by Expertise

WiT Group is honored because we have been named one of 2023's Best Advertising Agencies in Charlotte by Expertise. We were nominated for this award for several reasons, including our results-focused mentality. We are thrilled that WiT Group is gaining acknowledgement...

The Digital Marketing Agency Evolution of 2023

Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the last few years. In 2023, we can expect to see even bigger changes in how these...