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What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?

Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...

Differences Between Inbound Lead Generation for B2B and B2C Companies

Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However, it's worth noting that the approach to lead generation is significantly different for B2C and B2B businesses....

Color Theory in Marketing

Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it's important to...

Best Practices for Designing Effective CTA’s That Drive Conversions

Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of The Lean Startup, effective CTA button design is arguably one of the most important, yet often undervalued disciplines in web...