Generating leads through inbound marketing is an effective strategy that can aid businesses in...
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Color Theory in Marketing
Color theory is a critical tool for marketing professionals. It can help create unity in brand...
Best Practices for Designing Effective CTA’s That Drive Conversions
Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI
Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the intended audience. Campaigns of this nature utilize a range of tactics including emails, ads, posts, calls-to-action...
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
How to Optimize Your Company’s Visibility for AI
The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...
WiT’s White Paper Identifies Issues in Talent Acquisition
Human resources professionals know too well the struggles associated with talent acquisition. Especially in today’s uncertain job climate brought on by coronavirus, talent acquisition efforts need to be revamped more than ever to accommodate for the influx of newly...