In e-commerce, where to direct website traffic—whether to your own site or Amazon—greatly...
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The Best AI Tools For Marketers & The Ethics of Their Use
There’s no doubt that artificial intelligence (AI) has become a large part of our technological...
Balancing AI with the Human Element
In science fiction, movies like iRobot have long captured our imaginations, depicting a future...
Choosing the Best Advertising Platform: Google, LinkedIn, or Meta
Choosing the best advertising platform for a business can feel overwhelming with so many options to consider. Each platform serves specific audiences and functions, requiring businesses to tailor their messaging and channels accordingly. From email marketing and...
Strategies for Small Business UX/UI Website Design
Designing a website for a small business starts with understanding who your audience is and what they like. By analyzing how users interact with a website, businesses can ensure that the website is easy to use and captures attention. This thorough approach to...
Shopify VS WooCommerce SEO: How to Optimize
Shopify and WooCommerce are two popular eCommerce platforms utilized by small businesses. Both offer affordable options to start virtual stores, though each comes with limitations in customization and management. WooCommerce may be more complex to set up and manage,...
WiT Group’s Stance on AI in Light of FCC’s Recent Ruling
In the past year, you may have noticed that the telemarketing phone calls you receive have increased drastically. However, one significant difference implemented by businesses has been the use of AI-generated voices or robocalls in place of a human telemarketer. With...
Demand vs. Lead Generation
The casual interchange of terms like lead generation and demand generation in business often blurs their distinct roles, confusing their purposes. Whereas bottom-of-funnel tactics focus on generating leads derived form an established demand for a product or service,...
An Unpopular Take on AI and Outbound Sales Outreach
For nearly all of 2023, the business community was heavily engrossed in discussions regarding Artificial Intelligence (AI) and its profound impact in marketing, operations, and overall business. As one of the most significant developments in the last two decades, AI...
Gaston Chess: A Pro Bono Success Story
In chess and life, success demands sharp moves and strategic thinking. Ramsey Stiles, a savvy senior at Highland School of Technology in Gaston County, NC, discovered an unexpected link between chess and marketing—a tale of chance and opportunity. Proving connections...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...
Differences Between Inbound Lead Generation for B2B and B2C Companies
Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However, it's worth noting that the approach to lead generation is significantly different for B2C and B2B businesses....