The debate between performance and brand marketing shows their different focuses, yet they are...
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The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional...
Marketing Strategies for Women-Owned Businesses
Women-owned businesses face unique challenges and opportunities. To succeed, they need marketing...
Beginner’s Guide to Getting Started with Google Ads
Google Ads is Google's advertising platform, where businesses create and manage ads to appear on Google's search engine and across its advertising network. It's a powerful tool for reaching potential customers searching for business-related products or services....
Should I Drive Traffic to My Website or Amazon?
In e-commerce, where to direct website traffic—whether to your own site or Amazon—greatly influences business success. Each platform presents distinct advantages and challenges that impact brand visibility, sales performance, and long-term sustainability....
The Best AI Tools For Marketers & The Ethics of Their Use
There’s no doubt that artificial intelligence (AI) has become a large part of our technological advancements over the past several years. Although AI was not initially created to streamline marketing processes specifically, many agencies have begun to utilize AI...
Balancing AI with the Human Element
In science fiction, movies like iRobot have long captured our imaginations, depicting a future where robots walk among us, sometimes indistinguishable from humans. But if we fast-forward ten years, the reality isn't far off from what was once fiction. With...
Choosing the Best Advertising Platform: Google, LinkedIn, or Meta
Choosing the best advertising platform for a business can feel overwhelming with so many options to consider. Each platform serves specific audiences and functions, requiring businesses to tailor their messaging and channels accordingly. From email marketing and...
Strategies for Small Business UX/UI Website Design
Designing a website for a small business starts with understanding who your audience is and what they like. By analyzing how users interact with a website, businesses can ensure that the website is easy to use and captures attention. This thorough approach to...
Shopify VS WooCommerce SEO: How to Optimize
Shopify and WooCommerce are two popular eCommerce platforms utilized by small businesses. Both offer affordable options to start virtual stores, though each comes with limitations in customization and management. WooCommerce may be more complex to set up and manage,...
WiT Group’s Stance on AI in Light of FCC’s Recent Ruling
In the past year, you may have noticed that the telemarketing phone calls you receive have increased drastically. However, one significant difference implemented by businesses has been the use of AI-generated voices or robocalls in place of a human telemarketer. With...
Demand vs. Lead Generation
The casual interchange of terms like lead generation and demand generation in business often blurs their distinct roles, confusing their purposes. Whereas bottom-of-funnel tactics focus on generating leads derived form an established demand for a product or service,...