For nearly all of 2023, the business community was heavily engrossed in discussions regarding...
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Gaston Chess: A Pro Bono Success Story
In chess and life, success demands sharp moves and strategic thinking. Ramsey Stiles, a savvy...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to...
Differences Between Inbound Lead Generation for B2B and B2C Companies
Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However, it's worth noting that the approach to lead generation is significantly different for B2C and B2B businesses....
Color Theory in Marketing
Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it's important to...
Best Practices for Designing Effective CTA’s That Drive Conversions
Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of The Lean Startup, effective CTA button design is arguably one of the most important, yet often undervalued disciplines in web...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI
Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the intended audience. Campaigns of this nature utilize a range of tactics including emails, ads, posts, calls-to-action...
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
How to Optimize Your Company’s Visibility for AI
The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...
WiT’s White Paper Identifies Issues in Talent Acquisition
Human resources professionals know too well the struggles associated with talent acquisition. Especially in today’s uncertain job climate brought on by coronavirus, talent acquisition efforts need to be revamped more than ever to accommodate for the influx of newly...