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The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must understand the problem before we can explore the...

The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...

Human resources professionals know too well the struggles associated with talent acquisition. Especially in today’s uncertain job climate brought on by coronavirus, talent acquisition efforts need to be revamped more than ever to accommodate for the influx of newly...