Innovative Nutrition
WEB DESIGN / UX / SEO / CRO / PPC / Ad Management / Inbound Lead Generation / Social Media MarketingÂ
Healthcare Marketing Case Study
Innovative Nutrition is a company focused on nutritionist services. We developed their digital presence through web design, SEO, PPC ads, and social media. These efforts boosted website traffic 1000x and attracted new clients in Charlotte. The enhanced online visibility significantly increased leads and brand recognition.
Our Process
Problem
Innovative Nutrition lacked the digital marketing and presence needed to source leads digitally and re-enforce their nutritionist service-based business. Adding a new source of awareness to the business was a driving point to meeting Innovative Nutrition’s growth goals, and establishing the brand’s presence in the Charlotte NC market.
Objective
- Design a website highlighting Innovative Nutrition’s approachable, professional, and medically focused approach.
- Build a modern, visually appealing site using bright, vibrant brand colors.
- Define the target market and develop social messaging to attract and retain new clients.
Strategy
To refine the Innovative Nutrition brand using colors found naturally in imagery to accent the brand’s vibrant light green, uniquely used as a sitewide CTA color. Design, develop, and launch a net new website to capture new business for the brand through a tightly integrated SEO and UX strategy. Our team also developed digital marketing strategies including PPC and social marketing, to reach a substantially larger audience than the brand could previously.
Results
The new Andy Thomas Careers Now website saw an 80% increase in conversion rates and a steep jump in organic rankings within the first few weeks after launch. Our team A|B tested both websites using an advertising campaign that had delivered consistent results for years. More people were converting to the new website and were more enthusiastic about working with a career coach. With the efficiency of moving information seamlessly from the website to the company CRM, the bandwidth of the sales and operations team was increased, and our team was able to get better data—which, of course, was used to optimize advertising campaigns!
UX Web Design
Innovative Nutrition’s original website lacked a consistent SEO strategy and overall didn’t convey the validity needed to drive consistent sign-ups for in-person service. The structure of the navigation and site overall lacked a clear view into the services and points of conversion for clients to reach their intended goals quickly with the information they needed.
SEO / CRO
The new website used deeper imagery, vibrant colors, and improved structure to validate Innovative Nutrition’s services. A key goal was to expand service pages into fully realized, dedicated pages, making it easier for clients to find relevant information organically. This approach increased client engagement by directing them to specific service pages, advancing them through the sales funnel and improving conversion rates. The new service pages functioned as targeted landing pages for digital marketing, enhancing SEO and generating more qualified leads through better Google search visibility.
Google Ads Management
Effective Google Ads management was crucial for the brand’s success. Campaigns were tailored to local nutritionists and nutrition-based services, addressing the need for in-person visits or perishable meal deliveries. By focusing ads on the local area, Innovative Nutrition effectively competed with larger firms despite having a smaller budget.
