PPC Advertising Services
WiT Group is a certified Google Partner Agency that manages search engine advertising campaigns for clients across the country. One thing that sets our agency apart from other PPC agencies is our unique pay-for-performance business model.
Because our success as an agency is based on performance, and because PPC advertising on search engines yields the highest return of any paid acquisition channel for most clients, our company excels at search engine advertising management.
4 Benefits of Search Engine Advertising:
- Immediate Results. Most PPC campaigns can be launched within a day or two.
- Customization. Ability to customize and test multiple creatives and ad messaging.
- Accuracy. Very accurate reporting and granular data create a crystal clear ROI.
- Increased Traffic. Ensures the website is found at the precise moment of relevancy.
Why WiT is Successful with Pay-Per-Click Advertising
As a certified Google Partner, our digital marketing agency is held to a higher standard of training, customer success, and reporting transparency. Keyword research is paramount to the success of a PPC campaign, and our search advertising experts must develop an approved strategy before we launch any PPC campaign. By understanding our client’s goals, analyzing web traffic, and understanding user intent, our agency is able to deliver cost-effective pay-per-click campaigns that drive a positive ROI for our clients, turning their website into a lead generation machine!
Understanding User Intent & Probability of Conversion
The biggest mistake that companies make regarding PPC is failing to understand user intent when analyzing search traffic. Failure to develop a sound paid search strategy can lead to wasted effort and budget. Our team develops the campaigns, ad text, bid strategy, and targeting to ensure that our client’s budgets are used as wisely as possible and continually improve with time.
Prior to engaging in PPC advertising, our firm must ensure that our client’s website is optimized for conversion. Driving users to a website that will not convert traffic into sales or leads is simply a wasted effort and our agency focuses on results. If a client’s website needs to be optimized for conversion (CRO) we will likely recommend that be done prior to engaging in PPC advertising.
Types of PPC Advertising:
Google Ads (formerly AdWords)
As a certified Google Partner, our marketing agency has access to tools and training materials that allow us to stay on the cutting edge of this practice, improve the efficiency of our campaigns, and reduce the CPA (cost per acquisition) for our clients. Our agency has been running Google Adwords Campaigns since 2009.
Our agency also works with Bing Ads to drive traffic for our clients’ websites. While a lower percentage of online search occurs on Bing (less than 3%), the cost per click is typically much less expensive than Google.
Amazon PPC ( Sponsored Products)
Our agency uses sponsored products to promote clients’ products on Amazon. This feature places products at the top of a user’s Amazon search for particular products or categories. Depending on the client, we may choose to customize the targeting or employ Amazon automatic targeting for certain products.
Niche Website PPC
Certain industries have popular websites that offer pay-per-click advertising opportunities. Our agency will analyze the web traffic, cost per click, cost per impression, desired CPA, and other factors to determine if these websites are a viable option for our clients.