Lead Generation Services

Customer acquisition is one of the biggest challenges facing most businesses. Driving new business and increasing revenue are what separate fledgling companies from hyper-growth powerhouses, yet most companies lack the winning lead generation strategy necessary to overcome these challenges. Without flexing your digital marketing muscles, your sales efforts won’t pack the punch they should. Lead generation is at the heart of WiT Group Agency’s advertising services.

4 Main Types of Leads:

Website Forms & Phone Calls

Easily generate leads through web-based form submissions. Increase phone inquiries by optimizing your site for easy calling and seamless communication.

Subscriptions & Memberships

Incentivize your consumer base with value-added subscriptions and memberships to easily identify viable leads and increase conversions.

Website Sales (eCommerce)

Reach your target audience and direct them to your products and services through strategic search marketing.

Foot Traffic & Event Attendance

Optimize your marketing strategy to drive increased foot traffic to brick-and-mortar locations and events to easily grow your consumer base.


Our team has produced millions of dollars in revenue for our clients through inbound lead generation. With the right strategy in place, any website can start producing leads and drive revenue. A successful lead gen campaign starts with website optimization and search advertising — two core competencies of WiT Group. By making improvements in site speed, CRO, and UX design, we help ensure your campaign is optimized for maximum efficiency. Our agency takes the lead generation process a step further, partnering with our clients’ sales leadership to ensure the inbound sales approach aligns with company branding and policies. This includes website messaging, core value proposition, and following the best, solution-based sales practices. As a results-driven marketing agency, the more leads, new business, and revenue we gain for our clients, the more successful we are. Get in touch with a member of our team today to begin developing your personalized lead generation campaign!


The biggest mistake companies make in lead generation is forgetting they’re solving a problem for their customers. After years of looking at the same “salesy” content, companies can find it hard to separate the product from the solution. At WiT, we look at content from a user’s perspective, exploring the impression your company is making.
Successful lead generation campaigns are multi-faceted: To drive leads, we analyze all available channels and determine the appropriate mixed media approach for each individual campaign. Before we begin developing a strategy, our team of experts will:

• Analyze market trends

• Evaluate product line and service offering profitability

• Gain a deep understanding of client target audience

• Make inferences from past campaigns

The strategic planning and effort behind every lead generation campaign is the secret to our success. Whether we’re focusing on website optimization, social advertising automation, or making small adjustments to the inbound sales approach, WiT Group will do whatever it takes to deliver effective lead generation campaigns that drive conversions and increase revenue. Contact us to get started with your lead gen campaign development today.