Lead Generation Services
Customer acquisition through digital marketing is a major challenge for most businesses. Developing winning inbound lead strategies online can quickly turn a stagnant company into a hypergrowth powerhouse! Our lead generation services are the core service offering of our agency.
4 Main Types of Leads:
Website Forms & Phone Calls
Easily generate leads through web-based form submissions and increase phone inquiries by optimizing your site for conversion.
Subscriptions & Memberships
Incentivize your consumer base with value-added subscriptions and memberships to easily identify viable leads and increase conversions.
Website Sales (eCommerce)
Reach your target audience and direct them to your products and services through strategic lead generation practices.
Foot Traffic & Event Attendance
Optimize your marketing strategy to drive increased foot traffic to brick-and-mortar locations as well as events. Online marketing can easily grow your consumer base.
LEAD GENERATION STRATEGIES
Our team has produced millions of dollars in revenue for our clients through our inbound lead generation services. With the right strategy in place, any website can produce leads and drive revenue for sales teams. A successful lead gen campaign starts with website optimization and search engine advertising. By making improvements in site speed, CRO, and UX design, our agency ensures your campaigns are optimized for maximum efficiency. Our agency takes the lead generation process a step further, partnering with our clients’ sales leadership to certify that the inbound sales approach aligns with company branding and policies. This includes website messaging, core value proposition, and following the best, solution-based sales practices. As a performance-based marketing agency, the more leads, new business, and revenue we gain for our clients, the more successful we are.
UNDERSTANDING USER INTENT & VALUE SELLING
The biggest mistake companies make in lead generation is forgetting they’re solving a problem for their customers. After years of looking at the same “salesy” content, companies can find it hard to separate the product from the solution. At WiT, we look at content from a user’s perspective, exploring the impression your company is making.
Successful lead generation campaigns are multi-faceted: To drive leads, we analyze all available channels and determine the appropriate mixed media approach for each individual campaign. Before we begin developing a strategy, our team of experts will:
- Analyze market trends
- Evaluate product line and service offering profitability
- Gain a deep understanding of client’s target audience
- Make inferences from past campaigns
The strategic planning and effort behind every lead generation campaign is the secret to our success. Whether we’re focusing on website optimization, social advertising automation, or making small adjustments to the inbound sales approach, WiT Group will do whatever it takes to deliver effective lead generation campaigns that drive conversions and increase revenue.