Search engine optimization, also referred to as SEO, has been a core competency of our agency since our company’s inception. WiT Group has a national reputation for driving results through our business-minded SEO strategies which are custom tailored to maximize results. Our agency works with our clients to increase web traffic, drive new business leads, and transform our clients’ websites into revenue generators.
4 Core SEO Strategies
Location Based SEO
For businesses that offer services specific to a geographic location, our team will focus on a location-based SEO strategy. Through our careful geotargeted optimization techniques, local citation building, and Google Business Profile optimization, we ensure our clients’ web presence is locally relevant, rank well for local searches on mobile and desktop searches, and they have the winning content strategy necessary for improving search engine rankings for their local target audience.
Service Based SEO
Companies that sell their services indiscriminate of geographic location need to employ different SEO strategies than local businesess. After conducting extensive keyword research, our SEO experts will develop a results-driven strategy focused on page optimization, link building, enhancing social signals, speed optimization, and much more to earn a top spot on the national SERPS.
Product Based SEO ( ECommerce)
Our team has years of experience optimizing for e-commerce websites, developing Google merchant accounts, optimizing Amazon accounts, and integrating with Google Shopping for paid advertising clients. Using a combination of technical SEO, site architectures, link building, and review management, we’ll help boost traffic and increase online sales!
Event Based SEO
For event-specific campaigns, our team understands time is of the essence. Our SEO experts use combined efforts in web and event page optimization, social media marketing and networking, and leverage the power of top event page listings like Eventbrite, Facebook, and Google to place our clients’ events at the top of their target consumers’ minds.
WHY WiT GROUP IS SUCCESSFUL WITH SEO
Good SEO agencies implement techniques that achieve four distinct goals:
- Achieve higher rankings on search engines for key services
- Achieve higher rankings for additional services
- Earn placements on other high ranking and relevant websites
- Achieve highter rankings on mobile searches
Great SEO agencies do the keyword research in order to understand user intent and put the most effort behind searches that will bring the largest return on investment for their clients. Our award-winning marketing agency specializes in top quality SEO that drives results for our clients, turning their website into a revenue generator. We identify the differentiating factors of each client, priming their SEO strategy for ongoing success and helping them continually meet their business objectives. Get started with our state-of-the-art SEO services by contacting our marketing agency today!
UNDERSTANDING USER INTENT & CONVERSION PROBABILITY
The biggest mistake that companies make with SEO is failing to account for user intent. Oftentimes, companies have terms they internally identified as important without fully understanding the keyword research. They may run into jargon mismatch by optimizing for industry-specific terms that potential clients don’t know, or find search volume to be deceiving. It is important to understand the difference between informative searches and searches likely to convert.
Many SEO companies are more than happy to optimize a client’s website for these less competitive “vanity terms.” While these terms are easier to rank for, they won’t bring the ROI most clients are looking for. Developing an intentional SEO strategy that turns your website into a revenue generator and maximizes ROI is key to a long-term relationship with our clients.