WEBSITE DESIGN / WEB DEVELOPMENT / LEAD GENERATION / E-COMMERCE / SEO / CONTENT / SOCIAL MEDIA
Emergency Transportation Associates
Emergency Transportation Associates connects the emergency services industry. Through it’s innovative approach to a very traditional industry, ETA is leading the way for emergency vehicle service, business operations sales, ambulance remount services, and an online marketplace for selling emergency vehicles, QRVs, and ambulances. The only problem was that ETA was using three different websites to market the services and none of them were bringing in the leads and traffic the aggressive company wanted.
Where we started.
Emergency Transportation Associates (ETA) knew that it’s current online marketing efforts weren’t the right vehicle for the company’s lofty goals. As a new company with the desire to lead an entire industry, ETA knew it had to lead the way when it came to web design, online marketing, visibility, lead generation, and branding. When we first spoke with Eric Vogl II and Eric Vogl Sr, both founders of the company, we learned that the company was operating three different websites on three different CMS platforms. In essence, the company was spreading its online brand equity too thin. WiT Group also identified shortcomings in the newly developed emergency vehicle marketplace that needed to be addressed, and so made the recommendation to consolidate the websites and web application into one system. The challenge? We had under a month to complete the project!
Timeline: 3.5 weeks.
All Hands On Deck!
Our agency began with the consolidated site map, new information architecture, and developed a plan to build a dynamic website around the improved emergency vehicle marketplace. Concurrently our copy team put in long hours to revise the very technical web copy and slightly tone down the highly aggressive style which is synonymous with ETA. Bold, striking, and edgy are some of the terms used to describe the enhanced design of the web application. With fresh web copy, new professional designs, and advanced keyword research, the new site was ready to be developed. Our agency built a striking responsive 35 page website, fully optimized for search engines that would drive interested buyers to the website. Within 4 weeks the website was ready for launch. Throughout the process our agency also opined on social media strategy, branding strategy, videography, promotional products, PR, and upon the successful launch in less than 30 days time produced a press release commemorating the now industry leading website.
Remounting ETA’s Digital Strategy
Through the consolidation of the websites, improved design, and by optimizing the website for search engines, ETA slowly began to see inbound leads being generated through the website. With a finite amount of hospitals and municipalities in the southeast our team decided to also take an active approach in the lead generation efforts, adding paid search and paid social media campaigns to the mix. The results were stellar and the combination of search marketing and social media branding proved to be an unstoppable force for Emergency Transportation Associates.
Industry Leading Online Marketing
ETA has become one of the cornerstone clients of our agency, completely leading the emergency vehicle industry with their superior online web presence and stellar reputation. Through online lead generation, our agency has worked on a pay for performance basis to drive leads and new business to ETA and the relationship has been mutually equitable to say the least. Through the strong relationships ETA has built within the industry, our agency has been introduced to many of ETA’s business partners and collaborators in the EMS and emergency vehicle space.
“WiT truly does equal ‘Whatever IT Takes’ – Communication A+, Project Management A+, end results are fantastic. Give WiT Group a call if you’re looking to drive more traffic to your site, refresh your branding, and for all your digital marketing projects.”