Emergency Transportation Associates

Emergency Transportation Associates is dominating the emergency vehicle industry, thanks in part to our agency’s marketing efforts. WiT Group has developed the brand, designed and built websites, optimized web pages for search engines, and developed inbound marketing strategies to ensure ETA’s rise to prominance. From digital marketing to print sales collateral, our agency has supported ETA since it’s launch in 2019 and is thrilled to see the growth of this EMS vehicle giant!

3 phones showing pages of the eta website redesign

Our Process

The Problem

Emergency Transportation Associates was founded by father and son team Eric Vogl Sr. and Eric Vogl II. The father and son team originally set out to serve the emergency transportation industry as a  seller of new and used ambulances, however they quickly found themselves remounting, building, fabricating, and housing inventory as a full fledged automotive manufacturer. Due to their impeccable standards and attention to every detail, ETA quickly became known as a trusted provider within the emergency vehicle community. The only problem was that ETA was originally using three different websites to market their services and none of them were bringing in the leads and traffic the aggressive company need to grow.


Our agency set out to consolidate ETA’s websites and web applications into one comprehensive website, while implementing modern SEO standards. The challenge? We had under a month to complete the project! After the successful website launch, WiT Group continued to market ETA’s unique services using PPC and social advertising to kickstart the lead generation strategy. Working with our SEO experts, the client was able to contribute to a strategic SEO content strategy to build equity in the website traffic for the long-term. WiT Group needed to rebrand the company in 2021 as the emergency vehicle start-up had grown into an industry powerhouse and needed branding that was suited to it’s stature.

All Hands On Deck!

Our agency began with by consolidating the three websites, improving the information architecture and site navigation, and developing a plan for the dynamic website build. Concurrently our content development team revised the very technical web copy and slightly “toned down” the highly aggressive style ETA had at the time. Bold, striking, and edgy are some of the terms used to describe the enhanced design of the web application. With fresh web copy, new professional designs, and advanced keyword research, the new site was ready to be developed. Our agency built a striking responsive 55 page website, fully optimized for search engines that would drive interested buyers to the website. Within 4 weeks the website was ready for launch at which time our team produced a press release commemorating the now industry-leading website. Throughout the process our agency also developed the social media strategy, enhanced branding strategy, videography, promotional products, sales collateral, PR, and inbound digital marketing strategies.

a desktop pc displaying a website developed by WiT Group used for the lead generation strategy

Remounting ETA’s Digital Strategy


Through the consolidation of the websites, improved design, and by optimizing the website for search engines, ETA began to see inbound leads being generated through the website. With a finite amount of hospitals and municipalities in the southeast our team decided to also take an active approach in the lead generation strategy, adding paid search and paid social media campaigns to the mix. The results were stellar and the combination of search marketing and social media branding proved to be an unstoppable force for Emergency Transportation Associates.

eta case study emergency vehicles design
3 phones showing pages of the eta website redesign

“WiT truly does equal ‘Whatever IT Takes’ – Communication A+, Project Management A+, end results are fantastic. Give WiT Group a call if you’re looking to drive more traffic to your site, refresh your branding, and for all your digital marketing projects.”

Eric Vogl

Co-Founder, Emergency Transportation Associates

Industry Leading Online Marketing

ETA has become one of the cornerstone clients of our agency, completely leading the emergency vehicle industry with its superior online web presence and stellar reputation. Our agency has worked on a pay-for-performance basis to drive awareness, leads, and new business to ETA and the relationship has been mutually equitable, to say the least. Through the strong relationships ETA has built within the industry, our agency has been introduced to many of ETA’s business partners and collaborators in the emergency vehicle space – a true partnership!