Paid Social Media Advertising

Paid social media advertising can make or break a brand’s social media success. Without the right understanding of how to leverage paid ads effectively, brands can end up doing more harm than good for their social media marketing campaigns. WiT Group’s social experts understand how to optimize clients’ paid social media advertising strategies to earn them the highest rate of return on ad spend. Connect with us to get started with our paid social media services!

Our Approach to Paid Social

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Optimization

Many brands fail to develop landing pages optimized for conversions to complement their paid social campaigns. At WiT Group, we ensure each social ad is directed to the appropriate landing page, developing custom content when needed to earn the best results.

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Targeting

Depending on how a company has pursued organic social media growth, they’ll likely need in-depth targeting to reach the right audience. WiT’s team uses sophisticated targeting techniques based on geography, interests, and key demographics for the most impactful campaigns.

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Bidding

It’s important for companies to understand the end goal of their paid social media advertising campaigns and bid accordingly. Our team listens carefully to each of our clients’ social media objectives, optimizing our bidding strategy to deliver the most cost-effective and powerful campaigns.

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Tracking

Without the right tracking measures in place, brands lose the opportunity to measure their campaign’s performance. At WiT, we place UTM codes in all ads to provide measurable ROI for all paid social media ad campaigns we deploy, allowing us to compare, contrast, and find what works — whatever it takes!

Effective Paid Social Campaigns

Some companies think that throwing enough money at a social campaign is the right way to earn results, but we know better. Effective paid social media advertising means having a thorough understanding not only of the social media landscape but of the business as a whole. When clients approach us for paid social media services, we begin the conversation by trying to identify where past efforts may have gone astray of best practices. The following are some of the major reasons that we know can lead to social advertising failure:

Ineffective Targeting: If a brand has built up it’s organic following through paid followers, friends, and family, but are still using lookalike audiences to target their campaigns, this can negatively affect the outcome of their marketing efforts.
Lackluster Content: Sometimes the postscript and graphics used in a given campaign just don’t resonate the way they should with the target audience, which is why it’s important for brands to have a creative team at their disposal.
Subject Matter: Some companies just aren’t the right match for social media marketing but would benefit more from search engine marketing, conversion rate optimization, and SEO services.
Value Proposition: Lack of a clear value proposition can be incredibly detrimental to a paid social media advertising campaign.

Our marketing agency carefully analyzes each of our client’s past paid social efforts to identify unique opportunities for maximizing results moving forward. We help ensure every aspect of our client’s paid social media campaigns are optimized for the highest rate of success. Connect with our team to get the results you seek from paid social today!

WHY CHOOSE WiT GROUP FOR YOUR PAID SOCIAL MEDIA NEEDS?

two people working on a paid social media campaign

Our team is dedicated to driving tangible results for every client who comes to us for paid social media services. By choosing us, our team will:

Analyze past efforts to identify unique opportunities for optimization
Align the overarching social media strategy with our client’s business objectives
Employ sophisticated tracking techniques to provide measurable ROI
Create custom, branded content that resonates with our client’s target market

Through our paid social media advertising services, our team has helped clients see a significant increase in their bottom line. We develop stunning campaigns that drive increased site traffic, conversions, and — most importantly — sales. Start earning the results you’re after on social media by connecting with our team today!