Paid Social Media Advertising
Paid social media advertising can make or break a brand’s social media success. Without the right understanding of how to leverage paid ads effectively, brands can end up doing more harm than good for their social media marketing campaigns. WiT Group’s social experts understand how to optimize clients’ paid social media advertising strategies to earn them the highest rate of return on ad spend. Connect with us to get started with our paid social media services!
Our Approach to Paid Social
Effective Paid Social Campaigns
Some companies think that throwing enough money at a social campaign is the right way to earn results, but we know better. Effective paid social media advertising means having a thorough understanding not only of the social media landscape but of the business as a whole. When clients approach us for paid social media services, we begin the conversation by trying to identify where past efforts may have gone astray of best practices. The following are some of the major reasons that we know can lead to social advertising failure:
- Ineffective Targeting: If a brand has built up it’s organic following through paid followers, friends, and family, but are still using lookalike audiences to target their campaigns, this can negatively affect the outcome of their marketing efforts.
- Lackluster Content: Sometimes the postscript and graphics used in a given campaign just don’t resonate the way they should with the target audience, which is why it’s important for brands to have a creative team at their disposal.
- Subject Matter: Some companies just aren’t the right match for social media marketing but would benefit more from search engine marketing, conversion rate optimization, and SEO services.
- Value Proposition: Lack of a clear value proposition can be incredibly detrimental to a paid social media advertising campaign.
Our marketing agency carefully analyzes each of our client’s past paid social efforts to identify unique opportunities for maximizing results moving forward. We help ensure every aspect of our client’s paid social media campaigns are optimized for the highest rate of success. Connect with our team to get the results you seek from paid social today!
WHY CHOOSE WiT GROUP FOR YOUR PAID SOCIAL MEDIA NEEDS?
- Analyze past efforts to identify unique opportunities for optimization
- Align the overarching social media strategy with our client’s business objectives
- Employ sophisticated tracking techniques to provide measurable ROI
- Create custom, branded content that resonates with our client’s target market
Through our paid social media advertising services, our team has helped clients see a significant increase in their bottom line. We develop stunning campaigns that drive increased site traffic, conversions, and — most importantly — sales. Start earning the results you’re after on social media by connecting with our team today!