Content Development

Developing custom content is one of the best decisions a brand can make to improve their overall marketing strategy. At WiT Group, our creative agency provides the content development services brands need to outperform their competition and earn tangible results. Start maximizing your marketing efforts by contacting WiT Group about our content development capabilities today!

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Benefits of Custom Content Development

Customer Relations

Custom content helps facilitate a stronger connection between brand and consumer. Leveraging the power of our SEO strategists, our content development team creates compelling materials to help increase engagement and retainment between our clients and their target audience.

Brand Authority

Developing content that’s relevant to consumers and their search queries positions brands as a subject-matter authority. Our team works closely with each client, quickly adapting to their brand voice and rapidly becoming an industry expert to discuss technical topics knowledgeably.

Search Rankings

Google and other search engines are constantly on the lookout for custom content to inform their rankings. Using our SEO skills, our team will not only identify the search terms most relevant to our clients’ industries, but we’ll develop the content necessary to boost site rankings and traffic.

Retention & Revenue

The more value brands provide to their consumers, the more likely they are to retain them. Even a 5% increase in customer retention can result in a 25 – 95% boost in revenue, according to Bain & Company. WiT Group’s content team produces highly effective materials that boost retention and increase revenue.
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Custom Content for Better Brands

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In today’s marketing landscape, custom content isn’t just strategic — it’s necessary. In fact, 84% of people expect brands to create content. By not taking the time to develop content that consumers care about, brands risk becoming irrelevant as more strategic competitors take their place. Still not convinced custom content development is the way to go? Check out the following statistics that illustrate just how effective content marketing is for a brand’s bottom line:

  • 86% of consumers conduct non-branded search queries, making custom-tailored content based on target keywords and phrases a must
  • 95% of B2B buyers believe content illustrates that a company is trustworthy when evaluating their goods and services
  • The average customer consumes 11.4 pieces of content before making a purchase

WiT Group’s content specialists understand the value of creating custom materials to increase brand awareness, site traffic, and revenue. Our creative agency takes the time to fully understand each client’s business objectives to ensure all of the content we develop closely aligns with the overall marketing strategy. Get started with our custom content development services by connecting with our team today!


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At WiT Group, we never take a one-size-fits-all approach to our clients’ content needs. We collaborate closely with our clients’ internal teams, ensuring we understand their key messaging and the jargon used within their industries. When clients work with our content development team, we will:

  • Conduct thorough keyword research to identify additional content marketing opportunities
  • Provide a detailed analysis of how consumers are funneled through the pipeline, and how our content strategy helped facilitate conversions
  • Analyze competitor content to identify opportunities for differentiation and providing value-added content to consumers

Our content specialists work hard to deliver custom solutions that drive increased revenue for our clients. Thanks to our content development team, we have helped earn millions of dollars for our clients, and have made significant gains in their site traffic and conversion rates. Start rethinking your content marketing strategy by connecting with our content development team today.