A:M Internal Advertising

The Process

Problem

A local Charlotte start-up, entering the highly competitive recruiting field. The brand differed however by utilizing social media optimization to help companies find highly specialized potential hires through the clients own social media accounts, creating a fully cohesive experience for the hire, in comparison to the segmented candidate experience with a traditional recruiting firm. The brand however lacked a logo or website that effectively reflected the ingenuity of the company’s functional strategy.

Objective

Design a modern logo that separates A:M Internal Advertising from the over-saturated and highly competitive recruiting industry. Develop a website to fit the new contemporary feel of the new company branding.

Define

AM wanted a distinctive and modern identify that was truly unique

Strategy

The new A:M Internal Advertising logo pulls from the iconic look of digital clock numbers. The brand story that defined the logo elaborated on what it takes to be a strong professional, in today’s market, being well-read, motivated, passionate, and focused. But every strong candidate and commendable professionals day start early to the sound of an alarm clock. Thus the logo was cemented in the look of a retro digital clock. The art direction also differed heavily from the often sterile look of other recruiting firms.