Delarkin
SMB WEBSITEÂ / SEO / CONTENT / STRATEGIC CONSULTING / CRO
E-Commerce Marketing Case Study
Delarkin specializes in high-quality RV and camper mattresses. We revamped their website, optimizing for search engines and user experience. Our strategies led to an 800% increase in web traffic and over 1000% growth in sales. Delarkin now enjoys a 10X ROI and expanded product lines.
After other agencies were unable to deliver on their promises I decided to work with WIT group. They have been fantastic communicators who have established and delivered on reasonable expectations. It was a great decision!
Our Process
Problem
Delarkin faced significant challenges with online sales due to multiple factors. Despite working with various advertising agencies, owner RH Delaney saw minimal results and began doubting online marketing’s effectiveness. Key issues included ineffective advertising channels, a lack of website content, outdated branding, and an unfunctional website that needed an improved shopping experience and better financing options.
Objective
- Improve online sales by addressing key issues with advertising channels and website functionality.
- Enhance website content and redesign to align with current branding and user experience needs.
- Optimize the website for search engines and create valuable content to attract and convert potential customers.
Strategy
We focused on redesigning Delarkin’s website to enhance its performance and user experience (UX/UI). The strategy involved redesigning the website with a fresh look, revising web copy, and implementing effective SEO practices. We aimed to create a welcoming site with real images and functional eCommerce features. We guided Delarkin through creating informative blog content and testimonials to support service pages. This comprehensive approach was designed to improve search engine rankings, drive traffic, and boost online sales.
Results
Our website redesign and content strategy significantly boosted Delarkin’s online presence, with a 50% increase in conversion rates. The new site also improved user engagement and led to a 200% increase in organic search visibility. Expanding product lines resulted in a 300% growth in monthly revenue.
Website Redesign and Content Strategy
We redesigned Delarkin’s website multiple times to continually improve its effectiveness. Each redesign focused on enhancing user experience, modernizing the look, and incorporating keyword-rich content. We wrote all the web content and blog posts, which supported service pages and customer testimonials, driving engagement and conversions.
Significant Traffic and Sales Growth
Our strategies resulted in an 800% increase in web traffic and over 1000% increase in sales. Delarkin transitioned from negligible online revenue to consistent, predictable sales with a remarkable 10X ROI over five months. Our targeted approach and SEO optimization contributed significantly to this growth.
Brand Expansion and Continued Success
With continued improvements and strategic recommendations, including expanding sales channels to Amazon and over 100 websites, Delarkin became a nationally recognized brand. The company is now expanding its product lines to include custom RV mattresses, Type-C replacements, and standard home mattresses, reflecting its growth and success in the RV and camper mattress market.