Arena Lake Norman
Sports Marketing Case Study
Arena Lake Norman (Arena LKN) in Mooresville, SC, is a prominent 30,000-square-foot facility specializing in baseball and softball. It serves as the home base for Wow Factor Baseball, supporting over 30 teams locally and 400 nationally. With features like 11 full-size batting cages, lessons, rentals, and camps, Arena LKN wanted to improve its online presence. They partnered with WiT Group to redesign their website, focusing on platform migration, functionality enhancements, and a user-friendly interface through UX/UI website redesign within a tight 30-day deadline.
Our Process
Problem
Despite being well-known in the baseball community, Arena LKN faced challenges with its website, including a lack of integration for scheduling lessons, reserving equipment rentals, and other services vital for engaging prospective players and families online. The previous website did not effectively showcase the facility’s full range of offerings nor provide an intuitive user experience necessary for attracting new participants and nurturing existing relationships.
Objective
- Redesign Arena Lake Norman’s website to create a more flexible system.
- Improve website functions for smoother user interaction (UX/UI Web design).
- Develop a user-friendly interface to highlight the facility’s services, community involvement, and baseball industry expertise within 30 days.
Strategy
Our strategy for Arena Lake Norman focused on three key pillars: platform migration, enhanced functionality, and user-centric design. First, we migrated the website to Webflow to create greater design flexibility and functionality capabilities. Next, we prioritized enhancing user experience (UX/UI web design) by implementing intuitive navigation, interactive elements such as bright green call-to-action buttons, and vibrant visuals that resonate with the facility’s dynamic offerings. Finally, we integrated a seamless schedule feature for easy access to lessons, camps, and events, ensuring visitors can effortlessly engage with Arena Lake Norman’s diverse programs. This holistic approach aimed to improve usability and bolster online visibility and community connection.
Results
Enhanced User Experience
The redesigned website provided a more engaging user experience, using implemented features such as personalized user accounts and a streamlined booking system for lessons and camps. These improvements resulted in a 50% increase in average session duration and a 30% decrease in bounce rates, indicating higher user satisfaction and prolonged site visits.
Improved Functionality
The platform migration to Webflow significantly enhanced functionality. Beyond interactive elements and streamlined content management, we introduced a responsive design that optimized the website for mobile users, resulting in a 40% increase in mobile traffic. Integrating a robust analytics dashboard allowed Arena LKN to track user behavior, enabling data-driven decisions for future improvements and marketing strategies.
Increased Online Visibility
Through improved SEO practices and strategic content development, Arena LKN experienced a marked increase in its search engine rankings and online visibility. Organic search traffic rose by 160%, and the website’s overall conversion rate for camp registrations and lesson bookings increased by 65%. A user-friendly UX/UI website design prioritizing relevant content and intuitive navigation contributed to a more cohesive online presence, fostering stronger community engagement and trust.
