TDI Technologies
Corporate Marketing Case Study
TDi Technologies is the first solution provider to offer a unified system for operations and cyber security. TDi needed to recruit top talent to help their company grow yet they desired high quality applications at a higher frequency.
Our Process
Problem
TDi Technologies, operating in a niche industry, struggled to attract and recruit highly specialized employees as market demand increased. Their current hiring and recruitment strategy was underperforming, requiring both short-term and long-term solutions to address the growing need for skilled professionals.
Objective
- Increase brand visibility on LinkedIn and other platforms to attract young professionals aged 22-28.
- Enhance engagement with independent coding communities to reach a broader pool of qualified candidates.
- Develop professionally designed advertisements to target local Texas University students and young tech professionals.
- Create exclusive internship opportunities for graduating seniors to strengthen the hiring pipeline and attract diverse talent.
Strategy
We implemented a targeted LinkedIn campaign to attract specialized professionals with relevant skills. Our approach included boosting post frequency and refining content to enhance brand visibility among young tech professionals. We engaged with independent coding communities to reach qualified candidates more effectively. For long-term success, we developed eye-catching advertisements for Texas University students and young tech professionals. We also launched exclusive internships for graduating seniors to build a strong, diverse hiring pipeline.
Results
Increased Brand Visibility and Candidate Reach
Our short-term strategy enhanced TDi Technologies’ visibility on LinkedIn and within niche coding communities. This led to a 25% increase in job applications in just three months, effectively reaching a larger pool of qualified candidates.
Enhanced Hiring Pipeline and Diverse Talent Acquisition
For the long term, targeted advertising and exclusive internships improved TDi Technologies’ hiring pipeline significantly. We achieved a 40% increase in high-quality candidates from local Texas University students and young professionals, fostering a more diverse and skilled workforce.
