New Forum
Print Design Case Study
Our Process
Problem
As construction on New Forum’s major project, Two Silver Crescent, began, we identified the need for effective marketing materials to pitch office spaces. We recommended creating a high-impact sales booklet to attract corporate clients and larger firms in the Charlotte area. Given New Forum’s location just outside Charlotte, a professionally designed booklet would enhance presentations and boost engagement with potential tenants.
Objective
- Inform local business leaders about Two Silver Crescent and its benefits for relocating offices to Steele Creek.
- Highlight the advantages of Two Silver Crescent as a premier office space option in the Charlotte area.
Strategy
We designed a sales booklet resembling modern magazines, featuring cross-page spreads with key information. By associating the building with the sophistication of high society magazines, we aimed to present Two Silver Crescent as a glamorous and desirable location for businesses. This approach was tailored to appeal to corporate decision-makers aged 40-65 with a playful yet informative style.
Results
Sales Book Print Design
For the sales book print design, we focused on creating a premium, high-impact booklet to market Two Silver Crescent. The design contrasted with the rest of the booklet in both photography and tone, aiming to evoke a sense of calm and sophistication associated with Steele Creek. By presenting Steele Creek as a serene escape from typical corporate environments, we enhanced its appeal to business leaders seeking a tranquil office setting.
Article Design
To highlight Two Silver Crescent’s strategic location near the Charlotte Airport, we incorporated airport iconography into a key article. This article discussed the trend of millennials moving from large cities to smaller ones, positioning the airport as a crucial asset for business leaders. The design combined informative content with a visual emphasis on the airport’s benefits, addressing how proximity to major travel hubs supports business operations and employee preferences.
Brochure Design
We developed a tri-fold brochure to boost exposure and engagement at events. This brochure was designed to provide comprehensive information about Two Silver Crescent and serve as a memorable takeaway for potential clients. By effectively communicating key benefits and features of the office space, the brochure aimed to reinforce interest and drive further inquiries.