B2C Marketing Case Studies and Services

Business To Consumer Marketing Case Studies

Guiding marketing strategy for B2C, or business to consumer, companies is a core competency of our agency. These B2C case studies illustrate how we partner with clients who sell products, goods, & services directly or indirectly to consumers. Our experience with business-to-consumer marketing extends up and down the value chain, from small local shops to professional services providers to large national brands selling through Amazon, our agency works with clients to determine the most appropriate channels and strategies to reach their marketing objectives in the most efficient and impactful way. Our marketing agency provides services such as:

See the results we achieved for some of our B2C clients in the case studies below:

Dogwood Epoxy

Driving Results for Dogwood EpoxyHow WiT Group helped Dogwood Epoxy leverage PPC, SEO, and CRO to improve lead quality and grow their business.50% increase in lead quality50% decrease in cost-per-lead within 2 months30% increase in user engagementDogwood Epoxy,...

PetFlow

Driving Results for PetFlowHow WiT Group helped PetFlow streamline ad management, optimize campaigns, and improve subscription growth.30% increase in auto-ship subscriptions75% improvement in Return on Ad Spend (ROAS) — from 3x to 5.25xPetFlow, a leading e-commerce...

Soft Passions

Soft PassionsUX/UI WEB DESIGN / SEO / AD Management / Inbound Lead Generation / PPC / E-CommerceSoft Passions is an e-commerce brand specializing in adult novelty and wellness products for individuals and couples. The website aims to create a welcoming shopping...

NextEra SurgeShield

NextEra Surge ShieldInbound Lead Generation / Google Ad Management / Paid Social Media AdvertisingNextEra specializes in renewable energy solutions, including SurgeShield, which protects homeowners from electrical surges. When they partnered with us, we had a short...

PetFlow

Sep 19, 2024 | B2C Marketing, Corporate Branding, Corporate Marketing, E-Commerce, Growth Marketing, National SEO, Performance Advertising

Driving Results for PetFlowHow WiT Group helped PetFlow streamline ad management, optimize...

Soft Passions

Sep 12, 2024 | B2C Marketing, E Commerce, E Commerce SEO, E-Commerce, Landing Page Development (SMB), Logo Design, National SEO, PPC, SEO, Small Business Branding, SMB, Startups, Strategic Consulting, Web Design (SMB), Web Development

Soft PassionsUX/UI WEB DESIGN / SEO / AD Management / Inbound Lead Generation / PPC /...

NextEra SurgeShield

Sep 8, 2024 | B2C Marketing, Corporate Marketing, Growth Marketing

NextEra Surge ShieldInbound Lead Generation / Google Ad Management / Paid Social Media...

Sweet Girl Cookies

Aug 22, 2024 | B2B Marketing, B2C Marketing, E Commerce, E Commerce SEO, Growth Marketing, Landing Page Development (SMB), National SEO, PFP, PPC, SEO, SMB, Strategic Consulting, Web Design (SMB), Web Development

Sweet Girl CookiesSEO / AD Management / CRO / PPC / E-CommerceSweet Girl Cookies, a Charlotte-based bakery celebrated for its award-winning, oversized chocolate chip cookies and diverse range of delectable treats, partnered with WiT Group to boost their B2B sales. In...

TRC Healthcare

Aug 19, 2024 | B2C Marketing, E-Commerce, Growth Marketing, National SEO, National SEO, PFP, PPC, SEO, Strategic Consulting

TRC HealthcareSEO / Ads Management / Strategy / CROTRC Healthcare is a leading provider of evidence-based resources aimed at improving healthcare and reducing care variations. We partnered with them to optimize their content, adjust ad spending focus, and enhance...

Financial Advisor Training Institute

Jun 15, 2024 | App Design / Development, B2C Marketing, Corporate Branding, Corporate Logo Design, Corporate Marketing, Growth Marketing, Internal Recruitment, National SEO, Print Design, Web Design

Financial Advisor Training InstituteUX Design / SEO / AD Management / CRO / Heat Mapping / Ad Management / Inbound Lead GenerationThe Financial Advisor Training Institute provides expert training for financial advisors. We redesigned their website to boost visibility...

Andy Thomas Careers Now

Jun 14, 2024 | B2C Marketing, Corporate Marketing, Landing Page Development (SMB), Local SEO, National SEO, PFP, PPC, SEO, SMB, Strategic Consulting, Web Design, Web Design (SMB), Web Development

Andy Thomas Careers NowWEB DESIGN / SEO / AD Management / Inbound Lead Generation / CopywritingFor the past decade, Andy Thomas Careers Now (ATCN) has been helping professionals nationwide find their career aspirations. Recognizing the need for growth, education, and...

Debt MD

May 8, 2024 | App Design / Development, B2B Marketing, B2C Marketing, Corporate Marketing, Growth Marketing, National SEO, National SEO, PFP, PPC, SEO, SMB, Strategic Consulting, Web Design, Web Design (SMB), Web Development

DebtMDWeb Design / UX / SEO / Inbound Lead Generation / Ad Management / CRODebtMD, a credit solutions company, faced challenges with lead tracking and an outdated website. We redesigned their website, integrated advanced analytics, and developed the Debt Analyzer...

Innovative Nutrition

Apr 20, 2023 | B2C Marketing, Copywriting, Local SEO, PPC, Rapid Projects, SEO, Small Business Branding, SMB, Social Media (SMB), Strategic Consulting, Web Design (SMB), Web Development

Innovative NutritionWEB DESIGN / UX / SEO / CRO / PPC / Ad Management / Inbound Lead Generation / Social Media Marketing Innovative Nutrition is a company focused on nutritionist services. We developed their digital presence through web design, SEO, PPC ads, and...

Nutrition Healthworks

Apr 20, 2023 | B2C Marketing, Copywriting, Landing Page Development (SMB), Local SEO, PPC, SEO, SMB, Social Media (SMB), Strategic Consulting, Web Design, Web Design (SMB), Web Development

Nutrition HealthworksWEB DEVELOPMENT / UX / SEO / CONTENT STRATEGY / PPCNutrition HealthWorks is a food-based nutrition company headquartered in Charlotte NC. Our agency has worked with the award-winning team of dietitians and nutritionists to develop an efficient and...

CMLAW-NC

Apr 19, 2023 | B2C Marketing, Copywriting, Local SEO, SEO, SMB, Web Design, Web Design (SMB)

Web development done well covers many details across multiple disciplines, from design to technical SEO so it’s important to find an experienced professional.