Laff House Party Rentals

WEB DESIGN / UX / SEO 

Party Rental Marketing Case Study

Laff House Party Rentals offers a wide range of party rental options. We designed a vibrant, modern website to showcase their inventory. Our team implemented an automated rental system to track product availability. We also used retargeting tools to recover abandoned carts and boost sales.
laff house party rentals mark

Our Process

Problem

Laff House Party Rentals needed a website to accurately display and drive leads from their numerous party rentals that rely on visuals to generate sales. Describing their large range of rentals; from inflatables, slides, concessions, tents, chairs, and yard games; was practically impossible through non-digital channels. The next step for the company was a website and to find a web design agency, the WiT Group.

Objective

  • Design and develop a website for Laff House Party Rentals.
  • Showcase the extensive range of products with detailed information on each item.
  • Implement a customer-facing rental system for booking dates, drop-off, and pick-up times.
  • Manage pricing based on rental duration and availability of limited stock.

Strategy

Develop a landing page with complex analytics and pull customer data to define a target market; then design and develop a fully functioning site with all of the systems required for an online rental business. Incorporate colorful design into the website to illustrate the vibrantly colored rentals while maintaining a sleek modern look to the site. Then Utilize product schema to have Google recognize and recommend the rentals as products in Google search, something relatively looked over by competitors in the industry, instantly shooting Laff House Party Rentals to the top of search results regardless of their site’s own rankings.

Results

2 phones showing the homepage of the redesign laff house party rentals site

Web Design And Function

Developing a solution to the steep requirements and automation needed to prevent double booking and ensuring orders are communicated sufficiently between the client and customer was first. Without a strong system for receiving and executing on orders, the site would surely fail. WiT Group, a web design agency, integrated a 3rd party tool in coordination with a product database to precisely track what products were rented and at what times they were unavailable, while also leaning on this database to collect any product customization and accurately price rental services based on a number of factors, including rental period, holiday pricing, weekend pricing, add-ons, extra concessions, and setup services.