Google Ads Success Stories

Google Ads has become an indispensable tool for businesses aiming to expand their online presence and boost sales. These real success stories from various clients in various industries highlight the power of Google Ads in driving tangible results. From startups and local businesses to national powerhouses, the right Google Ads strategies can make all the difference when it comes to a return on advertising investment.

Who they are:

G-Code Holsters is one of the nation’s premier custom gun holster manufacturers with an impressive following on social media and consistent online sales for customized gun holsters and tactical gear.

The Problem:

Due to policy shifts, Meta platforms were making it nearly impossible to promote www.tacticalholsters.com on the Facebook and Instagram platforms despite an aggregate following of over 800,000 users. With a need to diversify marketing channels and build equity in other areas, the company sought help from WiT Group to determine a short-term and long-term strategy for promotion and inbound lead generation to bolster online sales.

The Solution:

WiT Group determined that search advertising and organic search engine visibility were the quickest and most effective ways to immediately drive online sales for the client. With SEO typically being a long-term effort, the short-term strategies relied heavily on Google Ads, specifically Google shopping ads.

Our approach for G-Code Holsters focused on achieving a strong return on ad spend (ROAS) as the primary measure of success in their shopping ads campaigns. We carefully managed product balance and attention within Google Ads, analyzing metrics like impression share, click-through rates, and conversion rates on an individual product level. Reacting to feedback from the advertising platform including product flags, categorization, and other technical issues, our team was able to navigate the cumbersome advertising requirements which led to  a stable and positive scoring from the ad platform—rewarded by high quality scores, improved conversion rates, and increased ROAS. Through our collaboration, we learned that success in shopping ads campaigns for G-Code Holsters relied on a solid product portfolio, a reputable brand, high-quality offerings, and superior customer experience.

G-Code Holsters enjoyed an impressive 13X ROAS in the first 3 months of investment with their newfound advertising channel.  The successful implementation of Google Ads significantly impacted G-Code Holsters’ business growth and bottom line, resulting in a remarkable return on investment (ROI) of 1300%. Moving forward, our performance-based marketing agency plans to promote G-Code Holsters’ demand generation and brand awareness, as well as leveraging the success of  the Google Ads campaigns to implement additional advertising platforms such as Bing, X, and more. By taking what we have learned on Google Ads into these less prominent platforms we expect to see positive results quickly.

Who they are:

Florida Power and Light (FPL) is the primary electric utility company serving Florida, providing essential services to millions of customers. Our collaboration focused on promoting their Home Surge Protection service, branded as HomeShield. This service protects homes from electrical surges, particularly during lightning storms.

The Problem:

FPL needed to enhance its marketing efforts rapidly within a three-month timeframe while adhering to strict regulations on ad content, placement, and location. With a goal to acquire new customers rather than just upsell existing ones, it turned to WiT Group for a strategic plan that would generate leads effectively.

The Solution:

WiT Group developed a swift deployment strategy utilizing Google Ads’ Performance Max, allowing for targeted audience outreach while adhering to FPL’s strict guidelines. This approach enabled quick scaling without spamming concerns, effectively reaching potential customers through various ad formats.

Who they are:

Nutrition Healthworks (NUHW) offers personalized nutrition and wellness services tailored to health-conscious individuals. Our collaboration aimed to elevate their marketing strategies to effectively connect with consumers seeking customized nutrition guidance.

The Problem:

As NUHW expanded to over 10 locations in the Charlotte, NC, area, it required a stronger digital presence and a strategy to support future growth. Its existing website did not adequately showcase its services or the expertise of its registered dietitians, limiting its ability to attract new clients.

The Solution:

WiT Group implemented a comprehensive marketing strategy focused on targeted Google Ads, utilizing specific health-related keywords to engage the right audience. We optimized landing pages to ensure clarity and relevance, aligning messaging with the interests of health-conscious consumers.