Delarkin Strategic Website Redesign

With a digital overhaul, WiT Group elevated Delarkin’s online presence by reshaping how users approach shopping for RV mattress replacements and oversized mattresses online. Our website development services are committed to delivering practical solutions that enable our marketing efforts to have a bigger impact. In the case of Delarkin, our team initiated a comprehensive transformation of Delarkin’s digital storefront without requiring a complete website rebuild. This project could be categorized as a “reskin” or website redesign. Still, several improvements to the site’s functionality and information architecture resulted in an improved user experience and conversion rates for this eCommerce website.

A unique challenge was the wide range of the target audience and the need for a superior mobile and tablet experience for on-the-go customers. These issues required a thorough analysis to simplify the user journey and address common user confusion when navigating the website. In taking on this project, WiT Group and Delarkin’s aligned focus was the customer. Ensuring a straightforward and user-friendly online experience for Delarkin’s visitors was vital to strategically positioning the brand for e-commerce success.

Our team understands the significance of both aesthetics and search engine optimization (SEO). In our visual update, we refreshed the look of Delarkin’s website and incorporated elements strategically aligned with SEO standards. This involved optimizing the site’s structure, enhancing meta tags, and refining content for improved search engine visibility.

This dual approach aimed to breathe new life into Delarkin’s online platform, ensuring it boasts an eye-catching design. Simultaneously, the strategy aimed to secure a higher ranking on search result pages, enhancing Delarkin’s overall online presence.

We’ve transformed the mattress shopping experience for Delarkin customers by optimizing their platform for easy personalization. This allows users to build their own mattresses effortlessly by customizing every detail. This streamlined process is further enhanced by integrating a built-in sales representative interaction. This provides knowledgeable guidance and personalized recommendations.

Our creative and strategic team enhanced customization by creating a platform where customers can personalize every aspect of their mattresses, from layers to corners. This user-friendly approach allows customers to craft a tailored sleeping solution, catering to diverse preferences and reinforcing Delarkin’s brand commitment to providing a unique user experience.

Built-in Sales Rep Interaction

We integrated a seamless connection with a sales representative into the website to enhance the customer journey. The custom mattress feature connects users with knowledgeable sales professionals who can guide them through customization, answer inquiries, and provide personalized recommendations. This personalized touch adds a human element to the digital shopping experience, fostering trust and loyalty.

WiT Group’s redesign of Delarkin’s website is a comprehensive strategy of visual improvements. Our team strategically addresses user confusion, aligns visuals with SEO standards, highlights key products, and introduces innovative customization features. The revamped website actively engages customers, meeting their unique needs.