andy thomas careers now all device types
Website Redesign for Andy Thomas Careers Now

Written by Brittany Degnan

March 18, 2024

For 10 years, Andy Thomas Careers Now has helped professionals across the nation propel their careers forward and land their dream job. As the company has grown from a local boutique to a nationally recognized career guidance firm, the website naturally needed to evolve. With a desire to educate prospective clients, explain the value of the firm’s services, and to automate backend processes, Andy Thomas Careers Now called on WiT Group to deliver a modern and sophisticated website design that would allow users to easily navigate and organize the website’s information effectively.

Recognizing the need for adaptation and the opportunity to streamline processes, our team faced the challenge of redesigning and developing the new Andy Thomas Careers Now website. The result is a dynamic and visually appealing platform that reflects modernity, allows superior indexing, and enhances user experience.

Full Design Overhaul for a Fresh Look

A crucial aspect of our redesign was a full design update, providing a breath of fresh air to the website. We implemented a Mobile-First Initiative, making the site responsive and ensuring a seamless user experience on various devices.

CRO Changes for Optimal Performance

Our team explored Conversion Rate Optimization (CRO) to enhance the website’s performance. By breaking up content and making it more digestible, we crafted a site that now “pitches itself” without the need for extensive explanations from the sales team. By better educating the audience on the benefits of working with Andy Thomas Careers Now, the sales team can focus on developing bespoke solutions for prospective clients.

andy thomas careers now new website
mobile and tablet homepages
andy thomas careers now new home site mobile

Letting the Website Breathe with Added Space

We introduced strategically placed spaces to let the website breathe, making it more visually appealing and improving overall readability. This design choice contributes to a clear journey and path through the website.

Infusing Personality for a Friendly Appeal

One key objective of the website redesign was adding personality to the site, making it more friendly and approachable. Our agency achieved this on a micro-level by changing borders to be rounded and adding light backgrounds, creating a distinctive and user-friendly interface.

Visual Redesign for SEO Standards

Our team recognizes the importance of SEO standards for a brand’s online presence. As a part of our inbound marketing and SEO services, we modernized headings and content to align with SEO best practices, ensuring that the website is visually appealing and optimized for search engines.

andy thomas careers now tablet
andy thomas careers now website laptop

Integrating Systems for Seamless Growth

Our team initiated a comprehensive integration of systems. From email notifications to CRM integration and marketing automation, this new website connects multiple systems to increase operational efficiency for the Andy Thomas Careers Now team – allowing them to focus on their primary objective of guiding business leaders into successful careers.

Adding Team Members Effortlessly

As Andy’s team grows, the website automatically updates to accommodate new members. This streamlines the process and reflects the website’s scalability to support the team’s expanding dynamics. With a focus on growth, we facilitated the addition of team members without the need for manual updates. This automated system ensures that Andy’s website is always up-to-date, reflecting the current composition of his team. The new custom post type integrated into the site functions as a traditional team page that focuses on providing more depth into each career coach’s background.

The new system allows users to sort Andy Thomas Careers Now team members by several factors to find the best career coach for the user. This addition was fueled by the desire to build a stronger connection with users as they browsed the site and reassured them that Andy Thomas and his team could help solve their career challenges.

Systems Integrations & Analytics

This website integrates with multiple systems, including CRM, billing software, and marketing automation platforms. Data analytics through Google Analytics are integrated with multiple advertising platforms, allowing for clear and accurate reporting and improving data-driven decision-making for the client.
andy thomas careers now website redesign all devices

Colors that Pop and Guide

We infused vibrant yellows into Call-to-Actions (CTAs) to make them visually striking and added green accents to guide users seamlessly down the page. These color choices enhance the aesthetic appeal and contribute to a more engaging and user-centric experience.

WiT Group’s redesign of Andy Thomas’ website goes beyond aesthetics. It’s a strategic overhaul incorporating modern design principles, seamless integration, and a user-centric approach. The result is a website that looks great and performs exceptionally well, strategically positioning Andy Thomas’ team for success.

<a href="https://witgroupagency.com/author/bdegnan/" target="_self">Brittany Degnan</a>

Brittany Degnan

Author

Brittany Degnan is a PR and Brand Manager for WiT Group and works out of the Columbia SC office.
wit group mark white transparent background

Need Help With Your Digital Marketing?

Related Articles

Delarkin Strategic Website Redesign

Delarkin Strategic Website Redesign

With a digital overhaul, WiT Group elevated Delarkin's online presence by reshaping how users approach shopping for RV mattress replacements and oversized mattresses online. Our website development services are committed to delivering practical solutions that enable...

Demand vs. Lead Generation

Demand vs. Lead Generation

The casual interchange of terms like lead generation and demand generation in business often blurs their distinct roles, confusing their purposes. Whereas bottom-of-funnel tactics focus on generating leads derived form an established demand for a product or service,...

Stay Up to Date With The Latest News & Updates

Join Our Newsletter

Stay up to date with the latest news and  marketing tips!

Subscribe

* indicates required

Follow Us