For 10 years, Andy Thomas Careers Now has helped professionals across the nation propel their careers forward and land their dream job. As the company has grown from a local boutique to a nationally recognized career guidance firm, the website naturally needed to evolve. With a desire to educate prospective clients, explain the value of the firm’s services, and to automate backend processes, Andy Thomas Careers Now called on WiT Group to deliver a modern and sophisticated website design that would allow users to easily navigate and organize the website’s information effectively.
Recognizing the need for adaptation and the opportunity to streamline processes, our team faced the challenge of redesigning and developing the new Andy Thomas Careers Now website. The result is a dynamic and visually appealing platform that reflects modernity, allows superior indexing, and enhances user experience.
Full Design Overhaul for a Fresh Look
CRO Changes for Optimal Performance
Our team explored Conversion Rate Optimization (CRO) to enhance the website’s performance. By breaking up content and making it more digestible, we crafted a site that now “pitches itself” without the need for extensive explanations from the sales team. By better educating the audience on the benefits of working with Andy Thomas Careers Now, the sales team can focus on developing bespoke solutions for prospective clients.
Letting the Website Breathe with Added Space
Infusing Personality for a Friendly Appeal
Visual Redesign for SEO Standards
Our team recognizes the importance of SEO standards for a brand’s online presence. As a part of our inbound marketing and SEO services, we modernized headings and content to align with SEO best practices, ensuring that the website is visually appealing and optimized for search engines.
Integrating Systems for Seamless Growth
Adding Team Members Effortlessly
The new system allows users to sort Andy Thomas Careers Now team members by several factors to find the best career coach for the user. This addition was fueled by the desire to build a stronger connection with users as they browsed the site and reassured them that Andy Thomas and his team could help solve their career challenges.
Systems Integrations & Analytics
Colors that Pop and Guide
WiT Group’s redesign of Andy Thomas’ website goes beyond aesthetics. It’s a strategic overhaul incorporating modern design principles, seamless integration, and a user-centric approach. The result is a website that looks great and performs exceptionally well, strategically positioning Andy Thomas’ team for success.
Brittany Degnan
Author
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