Greg Wasserman, Head of Relationships at RSS.com, shares his expertise on how podcasters can grow through strong audio, smart SEO, and multi-purpose content. Hosted by Brittany Degnan and David Teller, the conversation highlights what makes podcasting powerful for brands and creators.
Who’s in the Studio
WiT Group and Witcraft Specialists
This episode is hosted by Brittany Degnan, SEO Specialist for WiT Group and COO of Witcraft Podcast Studio, along with David Teller, Director of Digital Marketing at WiT Group. WiT Group is a performance-based digital marketing agency focused on measurable growth, while Witcraft Podcast Studio—its sister company in Columbia, SC—offers full-service podcast and video production.
Guest Spotlight: Greg Wasserman & RSS.com
Greg Wasserman serves as Head of Relationships at RSS.com, one of the world’s largest podcast hosting platforms. He focuses on community-building, education, and strategy, helping creators launch and scale podcasts while avoiding common pitfalls.
Be a Guest!
Inquiries: witcraft@witgroup.info
Key Takeaways for Podcasters
Audio Still Matters Most
Podcasting remains an audio-first medium. Listeners value sound quality above all, making clear and consistent audio a top priority.
SEO Applies to Podcasting
Episode titles, descriptions, and tags should follow SEO best practices, just like blog posts or YouTube uploads. Optimized content drives discoverability on RSS.com and beyond.
Multi-Purpose Content Strategy
One podcast recording can fuel multiple assets—social clips, ads, branded content, and blogs. Repurposing extends reach while keeping costs efficient.
Building Community
Through RSS.com, Wasserman emphasizes education and community to support creators, giving podcasters tools and insights to grow with confidence.
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