Top U.S. Growth Agency
Your company’s GROWTH ENGINE!
As a performance-based growth agency, we leverage the I.C.C.O. growth model to accelerate your company’s growth. Our team goes much further than a traditional marketing agency, partnering with your company in the areas of sales, marketing, operations, and strategy. Our proven ICCO growth model stands for Interest, Captivate, Convert, and Optimize to ensure sustainable and predictable growth.
Interest
Develop winning strategies, advertise effectively, and manage your digital presence to attract and engage your target audience.
Captivate
Create compelling content, impactful messaging, and amplify your brand to captivate your audience and build trust.
Convert
Optimize your conversion rates, utilize data analytics, and enhance sales enablement to turn prospects into loyal customers.
Optimize:
Sales Coaching & Management Consulting, Automation, Integration, AI, & Customer Experience.
The ICCO Growth Model
The ICCO growth model stands for Interest, Captivate, Convert, and Optimize. This model is designed to systematically drive growth by focusing on critical areas of marketing, business development, and operational efficiency. Each model component plays a crucial role in ensuring that your marketing efforts are practical but also sustainable and predictable. Our growth agency drives company growth by supporting whichever areas of a business that will have the greatest impact.
Interest
1. Strategy & Positioning:
Develop a winning strategy within 7 days of onboarding. Intentional Advertising with winning strategies creates a positive return on investment.
2. Digital Advertising:
Advertise on Search Engines, Social Media, Programmatic Media Placement, Video, and Organic SEO.
3. Web & Digital Management:
Manage and optimize your website, digital platforms, CRM, online listings, and review sites.
Captivate
1. Content Development:
Developing web pages, blogs, videos, press releases, and collateral to elevate your brand.
2. Creative Messaging & Design:
Striking ad designs and impactful ad messaging that resonates with your audience & converts.
3. Brand Amplification & PR:
Testimonials, Earned Media, Content Development, Reputation Management, User Generated Content (UCG), Awards, & Press.
Convert
1. CRO / Optimization:
Optimize websites, landing pages, and funnels for optimum performance and conversion (CRO).
2. Data & Reporting:
Data Analytics support, automation, and systems integrations to support data-driven decisions.
3. Sales Enablement:
Sales collateral & supportive documentation to improve close rates & business development efficiency.
Optimize
1. Coaching & Management Consulting:
Coaching for sales and internal marketing teams and management consulting for senior leadership.
2. Automation, Integration, and AI:
Integrate systems to share data, improve efficiency, and remove repetitive tasks that AI can handle.
3. Customer Experience:
Optimize customer experience to develop customer loyalty loops & referrals, which maximize LTV & ROAS.
Growth Agency – 4 Step Process
Interest: Break Through The Static
In the ‘Interest‘ phase of the ICCO growth model, our primary objective is to create a winning strategy and position your brand for success.
Within the first 7 days of onboarding with our growth agency, our strategy & positioning team will develop a robust plan tailored to your business needs, ensuring intentional advertising that yields a positive return on investment. We leverage a multifaceted approach to Digital Advertising, encompassing search engines, social media, programmatic media placement, video, and organic SEO to maximize your reach and impact.
Our Web & Digital Management services ensure that your digital platforms are optimized for performance and user experience. We manage and enhance your website, CRM, online listings, and review sites, ensuring they work seamlessly together to support your growth. By focusing on these key areas, we help generate interest and attract potential customers to your brand.
Captivate: Elevate Your Brand
In the ‘Captivate‘ phase of the ICCO growth model, we focus on creating compelling content that resonates with your audience. Our content development services include crafting web pages, blogs, videos, press releases, and collateral that elevate your brand’s presence. We ensure every piece of content is strategically designed to captivate and engage.
Our creative messaging and design team tirelessly produces striking ad designs and impactful messaging that capture attention and converts. We understand the power of a well-crafted message and its ability to drive results.
Brand Amplification & PR is another critical component of this phase. We leverage testimonials, earned media, reputation management, user-generated content, awards, and press to amplify your brand’s reach and credibility. Our goal is to build a strong, positive brand image that stands out in the marketplace.
Convert: Optimize for Success
The ‘Convert‘ phase of the ICCO growth model is about turning interest into action. Our Conversion Rate Optimization (CRO) services focus on refining your websites, landing pages, and funnels to ensure they perform at their best. We use data-driven strategies to enhance user experience and maximize conversion rates.
Data & Reporting are at the heart of our approach. We provide comprehensive data analytics support, automation, and systems integrations to help you make informed, data-driven decisions. Our detailed reporting ensures you have a clear understanding of your performance metrics.
Sales Coaching and general sales enablement is crucial for improving close rates and business development efficiency. We create sales collateral and supportive documentation that empower your sales team to close deals more effectively. Our goal is to provide the tools and insights needed to drive sales success.
Optimize: Achieve Peak Performance
In the ‘Optimize‘ phase of the ICCO growth model, we focus on fine-tuning your operations for maximum efficiency and effectiveness. Our Coaching & Management Consulting services provide guidance for sales and internal marketing teams, as well as senior leadership. We help you develop strategies that drive growth and improve performance.
Automation, Integration, and AI are key to streamlining your processes. We integrate systems to share data seamlessly, improve efficiency, and eliminate repetitive tasks through AI solutions. Our goal is to create a cohesive, automated workflow that enhances productivity.
Customer Experience optimization is essential for building loyalty and maximizing lifetime value (LTV) and return on ad spend (ROAS). We work to create exceptional customer experiences that foster loyalty loops and generate referrals. Our growth agency ensures every interaction with your brand is positive and memorable.
Ready to Accelerate Your Company Growth?
Partner with our award-winning growth agency to leverage our expertise in digital marketing, systems integration, and sales consulting. Let us be the driving force behind your company’s success. Contact us today to start your journey towards predictable and scalable growth!
