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WiT Group Earns Gold at 2024 AVA Digital Awards for Website Redesign

Written by Brittany Degnan

March 8, 2024

WiT Group was named an AVA Digital Awards Gold Winner in 2024 for the agency’s work redesigning the Financial Advisor Training Institute’s (FATI) website. The AVA Digital Awards, an international competition, celebrates innovation and creativity in digital communications. By honoring outstanding work in categories such as website design, social media, videos, and more, the AVA Awards spotlight agencies pushing the boundaries of digital communications. We are proud to receive this recognition for the strategic and creative work invested in the redesign of FATI’s website.

Website Redesign for FATI

Our gold-winning project focused on the comprehensive redesign of the Financial Advisor Training Institute’s website. This transformation aimed to enhance the visual appeal and elevate the overall user experience for prospective students seeking financial education.

A Strategic Approach to Redesign

Our collaboration with FATI began with a digital marketing and inbound lead generation strategy. Recognizing the need for a more comprehensive training platform and superior user experience, the company redesigned its website in the summer of 2024. We aimed to align the website with our broader strategy of attracting eligible enrollments through Google Ads and organic search engine optimization.

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Fusing Form with Function

The redesigned website underwent a strategic content, design, and structure revision. The approach aimed to create an interactive platform for prospective students. The recently redesigned website integrates with marketing and advertising platforms effortlessly. The result is a modern, aesthetically pleasing website that is also highly functional, marrying form and function seamlessly.

Elevating User Experience

From color theory adjustments to strategic content distribution, WiT Group’s design overhaul aimed to elevate the brand’s trust and make website navigation more user-friendly. The responsive web design, integrated search engine optimization practices, and enhanced backend processes improved prospective students’ user experience.
3 phones displaying the process of designing the new pages from wireframes to finished product

Tracking and Integration for Efficiency

Our team implemented complex analytics tracking and CRM integration to ensure precise monitoring of user interactions and application funnel progress. The integration with FATI’s Customer Relationship Management system and other backend processes showcased the agency’s dedication to making the organization more efficient.

Proudly Acknowledging Our Team

We take pride in recognizing the exceptional achievements of our talented team, whose collective efforts have led to the triumphant redesign of the Financial Advisor Training Institute (FATI) website. Under the leadership of our Creative Director and Managing Partner, Aidan Eaton, this collaborative effort showcases our commitment to providing clients with indisputable results in digital marketing and creative advertising. Eaton’s strategic guidance was essential in achieving success, showcasing our team’s innovation and ability to deliver results. Founder Josh Mangum expressed pride in the agency’s achievement, emphasizing the efficient execution of the project:

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The fully redeveloped and redesigned website, launched in just 45 days, reflects the agency’s ability to deliver an attractive and highly functional product,” Mangum remarked.

3 tablets each displaying a different page design from the fati website development

About AVA Digital Awards

The AVA Digital Awards is an international competition that celebrates the innovation and creativity of professionals in the digital communication industry. By honoring outstanding work in categories such as websites, social media, videos, and more, the AVA Awards spotlight the individuals and agencies pushing the boundaries of digital communication.
WiT Group’s gold award at the 2024 AVA Digital Awards for redesigning FATI’s website is a testament to the agency’s commitment to excellence, innovation, and delivering results. Achieving this milestone highlights WiT Group’s unwavering dedication to exceeding client expectations and consistently going the extra mile.

<a href="https://witgroupagency.com/author/bdegnan/" target="_self">Brittany Degnan</a>

Brittany Degnan

Author

Brittany Degnan is a PR and Brand Manager for WiT Group and works out of the Columbia SC office.
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