Transforming Arena Lake Norman’s Website

Arena Lake Norman is a newly established baseball and softball training facility in the Mooresville, NC, area, right outside of Charlotte, North Carolina. The massive 30,000 sq ft facility features 11 batting cages, state-of-the-art equipment, and professional lessons for baseball and softball players. As the business developed partnerships with national powerhouses such as Wow Factor Baseball and Top Team Sports Performance, the requirements of the Arena Lake Norman website naturally expanded. Company leadership came to our agency with a request to expand the information housed on the website, develop integrations and automation on the website to streamline internal processes, and to enhance the experience of the different types of users on the website. Our team happily accepted the challenge of transforming their website to meet these objectives.

WiT Group designed a website that would organize the information on the website effectively. accounting for audience segmentation and improving the user experience (UX) on the website. Our agency also migrated the website to a new CMS platform that would allow for simplified maintenance, new pages to be easily incorporated into the website navigation, extremely accurate website analytics, and seamless integration of event schedules. Despite a tight deadline of 30 days, our team demonstrated its capability and willingness to work within this timeframe, ensuring the successful completion of the website redesign – Whatever it Takes!

Moving away from SquareSpace to Webflow CMS allowed our team to unlock more custom design and functionality. By leveraging Webflow, our team could implement enhancements to improve user experience and engagement. This included building more capable pages, incorporating numerous animations throughout the site, ensuring every element was clickable, and defining buttons with bright, attention-grabbing colors. We seamlessly integrated Arena LKN’s schedule into the website, providing visitors easy access to information about lessons, camps, and events. These enhancements improved the website’s overall aesthetics and increased user interaction and trust in the brand.

Audience segmentation was a key factor in the website redesign as players, coaches, parents, scouts, media, and business partners all needed to find different information on the website quickly and easily. The website navigation and structure give each type of user a unique experience that provides all the necessary information they are seeking – whether that be game schedules, cage rental availability, or a request for pitching lessons; all can be done on the newly designed website.

Our team prioritized user interaction by introducing animations, enabling clickable elements, and distinctly defining buttons with bright, attention-grabbing colors, such as vibrant green, to signify “go.” This approach enhances visual appeal and encourages visitors to explore further, increasing click-through rates. All buttons were carefully designed to stand out from the rest of the website, making them easily identifiable and enticing to click on. These enhancements improved the website’s aesthetics and contributed to a more engaging user experience, increasing user engagement and interaction.