Performance Max campaigns have gained popularity among advertisers seeking to streamline their...
Digital Marketing Blogs and Articles
Steps for Developing a B2B E-Commerce Website
Business-to-business (B2B) e-commerce is changing rapidly as more companies look for online tools...
The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional...
Transforming Arena Lake Norman’s Website
Transforming Arena Lake Norman's Website for Enhanced User ExperienceArena Lake Norman is a newly established baseball and softball training facility in the Mooresville, NC, area, right outside of Charlotte, North Carolina. The massive 30,000 sq ft facility features...
Delarkin Strategic Website Redesign
With a digital overhaul, WiT Group elevated Delarkin's online presence by reshaping how users approach shopping for RV mattress replacements and oversized mattresses online. Our website development services are committed to delivering practical solutions that enable...
Website Redesign for Andy Thomas Careers Now
For 10 years, Andy Thomas Careers Now has helped professionals across the nation propel their careers forward and land their dream job. As the company has grown from a local boutique to a nationally recognized career guidance firm, the website naturally needed to...
WiT Group Earns Gold at 2024 AVA Digital Awards for Website Redesign
WiT Group was named an AVA Digital Awards Gold Winner in 2024 for the agency's work redesigning the Financial Advisor Training Institute’s (FATI) website. The AVA Digital Awards, an international competition, celebrates innovation and creativity in digital...
Media Innovator Awards names WiT Group as Most Client-Focused Performance Marketing Agency 2023
WiT Group has received the Media Innovator Award for Most Client-Focused Performance Marketing Agency 2023 by Innovation in Business Magazine. In its inaugural year, the Media Innovator Awards stand as a symbol of excellence within the media sphere, spotlighting...
Clutch Names WiT Group a Game-Changing Advertising Agency in North Carolina
WiT Group has earned recognition from Clutch as a 2023 Game-Changing Advertising Agency in North Carolina. Having a reliable partner that is not just a service provider but an all-in-one business growth solution has never been more essential. The importance of a...
Website Redesign for Financial Advisor Training Institute
Financial Advisor Training Institute Launches New Website WiT Group is proud to announce the launch of a beautiful new website for our client Financial Advisor Training Institute, hosted at https://financialadvisortraininginstitute.org. This impressive redesign gives...
What is Performance-Based Marketing? How Does Digital Marketing Work on a PFP Basis?
Leveraging performance-based digital marketing can be a game-changer for businesses aiming to maximize their return on investment from their digital marketing efforts. This innovative approach allows companies to pay for advertising management only when customers take...
Differences Between Inbound Lead Generation for B2B and B2C Companies
Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However, it's worth noting that the approach to lead generation is significantly different for B2C and B2B businesses....