Marketing Agency Blog
Education, News, & Updates
WiT Group Named Among Charlotte’s Largest Digital Advertising and Marketing Agencies
We’re excited to share some incredible news! The Charlotte Business Journal has recognized WiT Group in the following lists for 2024:...
Local SEO VS National SEO: Understanding the Differences and Benefits
When it comes to search engine optimization, businesses often grapple with whether to focus on Local SEO or general SEO. While both aim to...
Performance Vs. Brand Marketing
The debate between performance and brand marketing shows their different focuses, yet they are interlinked. Performance marketing relies on...
The Power of Performance Max Campaigns
Performance Max campaigns have gained popularity among advertisers seeking to streamline their advertising efforts across multiple Google...
Steps for Developing a B2B E-Commerce Website
Business-to-business (B2B) e-commerce is changing rapidly as more companies look for online tools to simplify complex transactions. Creating an...
The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional agencies, it focuses on measurable outcomes....
Marketing Strategies for Women-Owned Businesses
Women-owned businesses face unique challenges and opportunities. To succeed, they need marketing strategies that connect with their specific...
Beginner’s Guide to Getting Started with Google Ads
Google Ads is Google's advertising platform, where businesses create and manage ads to appear on Google's search engine and across its...
Go-To-Market Strategy: A Guide to the Consultation Process
A go-to-market (GTM) strategy serves as a roadmap for launching new products and services to the market. It encompasses several critical...
Should I Drive Traffic to My Website or Amazon?
In e-commerce, where to direct website traffic—whether to your own site or Amazon—greatly influences business success. Each platform presents...
The Best AI Tools For Marketers & The Ethics of Their Use
There’s no doubt that artificial intelligence (AI) has become a large part of our technological advancements over the past several years....
Balancing AI with the Human Element
In science fiction, movies like iRobot have long captured our imaginations, depicting a future where robots walk among us, sometimes...
Choosing the Best Advertising Platform: Google, LinkedIn, or Meta
Choosing the best advertising platform for a business can feel overwhelming with so many options to consider. Each platform serves specific...
Strategies for Small Business UX/UI Website Design
Designing a website for a small business starts with understanding who your audience is and what they like. By analyzing how users interact...
Join Our Newsletter
Stay up to date with the latest news and marketing tips!
Recent Comments