Business growth depends on protecting what you own. Marketing campaigns, digital tools, and platforms can only support long-term success if control stays with the business owner. AdVice hosts Josh Mangum, David Teller, and Aidan Eaton break down why asset ownership matters.
Who’s Behind the Conversation
WiT Group Specialists
Josh Mangum, founder of WiT Group, is joined by David Teller, Director of Digital Marketing, and Aidan Eaton, Creative Director. Together, they provide insight from WiT Group, a performance-based digital marketing agency focused on measurable growth.
Witcraft Podcast Studio
This episode of AdVice was filmed in Witcraft Podcast Studio, located in Columbia, SC. The studio is a sister company of WiT Group and delivers professional podcast and video production for businesses and creators.
Be a Guest!
Inquiries: witcraft@witgroup.info
Why Ownership of Business Assets Matters
Control Equals Security
Business assets—websites, domains, ad accounts, and analytics—should remain under the owner’s control. Without ownership, companies risk losing access to vital data and tools.
Agencies Need Access, Not Ownership
Agencies can manage campaigns, optimize platforms, and track results, but their role is execution. Ownership should never transfer away from the business.
Safeguarding Long-Term Growth
Maintaining ownership allows businesses to change partners without losing continuity. Retained control ensures consistent data, smooth transitions, and lasting growth.
Building a Strong Foundation
Ownership provides security, clarity, and leverage. Business assets function as core infrastructure and should be treated as non-negotiable property of the owner.
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