Josh Mangum

Differences Between Inbound Lead Generation for B2B and B2C Companies

by Josh Mangum | May 21, 2023 | Articles & White Papers, Digital Marketing, Inbound Marketing

Differences Between Inbound Lead Generation for B2B and B2C Companies Comments Written by Josh Mangum   Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However,...

Color Theory in Marketing

by Josh Mangum | May 21, 2023 | Articles & White Papers, Design, Digital Marketing

Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it’s important...

Increased Focus on Direct Response Marketing in 2023

by Josh Mangum | May 9, 2023 | Digital Marketing, Marketing Agency Trends, Marketing Trends

Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...

The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI

by Josh Mangum | May 5, 2023 | Articles & White Papers, Digital Marketing

The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI Comments Written by Josh Mangum   Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the...

What is Objective-Based Marketing?

by Josh Mangum | Feb 7, 2023 | Articles & White Papers, Digital Marketing, Marketing Agency Trends, Marketing Trends

The Realignment of Company & Marketing Objectives Objective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...