The Realignment of Company & Marketing Objectives Objective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must understand the problem before we can explore the...
How to Optimize Your Company’s Visibility for AI Comments Written by Josh Mangum The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly...
The Digital Marketing Agency Evolution of 2023 Comments Written by Josh Mangum Digital marketing agencies have come a long way since their inception. As new technologies have become available, the role of the digital marketing agency has changed drastically in the...
Corporate Vision Magazine has recognized WiT Group as a 2022 Media Innovator, and we couldn’t be more thrilled. Our approach to digital advertising, which is based on pay-for-performance, has been a key factor in earning this recognition. We are proud to be...
WiT Group, Charlotte’s results-driven marketing agency, is proud to announce we’ve been named the Best Marketing and Advertising Agency in Charlotte 2021 by Digital.com. Blending digital marketing strategies and compelling advertising with traditional techniques, WiT...
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