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Differences Between Inbound Lead Generation for B2B and B2C Companies

Differences Between Inbound Lead Generation for B2B and B2C Companies

by Josh Mangum | May 21, 2023 | Articles & White Papers, Digital Marketing, Inbound Marketing

Differences Between Inbound Lead Generation for B2B and B2C Companies Comments Written by Josh Mangum   Generating leads through inbound marketing is an effective strategy that can aid businesses in converting prospective clients into loyal customers. However,...
Color Theory in Marketing

Color Theory in Marketing

by Josh Mangum | May 21, 2023 | Articles & White Papers, Design, Digital Marketing

Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it’s important...
Increased Focus on Direct Response Marketing in 2023

Increased Focus on Direct Response Marketing in 2023

by Josh Mangum | May 9, 2023 | Digital Marketing, Marketing Agency Trends, Marketing Trends

Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI

The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI

by Josh Mangum | May 5, 2023 | Articles & White Papers, Digital Marketing

The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI Comments Written by Josh Mangum   Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the...
What is Objective-Based Marketing?

What is Objective-Based Marketing?

by Josh Mangum | Feb 7, 2023 | Articles & White Papers, Digital Marketing, Marketing Agency Trends, Marketing Trends

The Realignment of Company & Marketing Objectives Objective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
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