Video Marketing Trends Driving Growth in Advertising Comments Written by Brittany Degnan Video has become one of the most effective tools in modern marketing. From social-first campaigns to live broadcasts, video is setting the pace for how businesses connect with...
Search Has Changed: Helping Clients Adapt with SEO, AEO, and AIO Comments Written by Brittany Degnan Search behavior has changed drastically in 2025, changing how businesses approach online visibility. Traditional Search Engine Optimization (SEO) once centered on...
A Local’s Guide to Columbia, SCBy WiT Group Our Columbia, SC office sits right on Main Street, just steps from the State House, and serves as more than just a workspace—it’s home to the Witcraft Podcast Studio, available for clients to use for free. Whether you’re...
How to Close the Marketing Skills Gap Comments Written by Brittany Degnan Preparing the Next Generation for Career Success in 2025 We’ve all been there—fresh out of university, excited to start your first job, only to quickly realize that the lessons learned...
Side-by-Side CRM Comparisons Comments Written by Brittany Degnan When evaluating CRM platforms, it’s important to assess the specific needs and goals of your business. Whether you’re looking for powerful automation, seamless integrations, or just an...
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