An Unpopular Take on AI and Outbound Sales Outreach

For nearly all of 2023, the business community was heavily engrossed in discussions regarding Artificial Intelligence (AI) and its profound impact in marketing, operations, and overall business. As one of the most significant developments in the last two decades, AI has promised transformative changes across nearly every industry. However, after 12 months of observation it is quite clear that people still don’t understand how to properly utilize AI. The crucial distinction should be made between utilizing AI as a powerful resource and as a replacement for human thought needs to be made. Those marketers, sales leaders, and executive teams who are becoming overly reliant on AI as a replacement for human thought may find it more difficult to make a human connection with their audience.

This highlights the difficulty for AI in distinguishing and replicating specialized knowledge and authority found in human experts, showcasing the evolving journey ahead for AI in achieving comparable precision and insight. Despite its omnipresence online, AI encounters a fundamental challenge: mastering authoritative writing. The technology needs to improve to impart a sense of credibility and expertise, hindered by the difficulty in discerning between reliable and unverified sources. This obstacle underscores the need for a nuanced approach to leveraging AI’s potential, ensuring it enhances rather than compromises the quality of content creation.

“If companies are overly reliant on AI automation and technology to think for them, as opposed to using it as a tool as it should be, they are likely to see underwhelming and generic results,”

Josh Mangum, CEO & Founder of WiT Group.

Represented by chatgpt, bard, etc., and has been present for a while, AI is a tool awaiting human ingenuity for optimal utilization. Its effectiveness hinges on users strategically navigating its capabilities and refining output through thoughtful curation. However, a cautionary note suggests that to unlock its full potential, AI must transcend programmed learning and evolve into free-thinking entities, posing an intriguing challenge for the future.

Technological advancements and AI undoubtedly hold immense potential. However, a prudent approach involves recognizing its limitations and deploying it as a tool rather than a substitute for human ingenuity. The world may change when AI is at the helm, but until then, businesses must tread carefully in their pursuit of automation and innovation.