This episode of AdVice takes you behind the scenes with Fox Black of Gadget Boy. Hosted by Josh Mangum and David Teller of WiT Group, recorded in the Witcraft Podcast Studio, the conversation reveals how local service and brand identity shape real-world growth.
Who’s Speaking and What They Represent
WiT Group Hosts
Josh Mangum, founder of WiT Group, and David Teller, Director of Digital Marketing, lead the discussion. WiT Group is a performance-based digital marketing agency. This episode was recorded in WiTcraft Podcast Studio, a sister company to WiT Group in Columbia, SC.
Guest Spotlight: Fox Black & Gadget Boy
Fox Black represents Gadget Boy, a boutique electronics retail and repair shop at 2822 Devine Street in Columbia, SC. The store launched with a ribbon-cutting event in mid-2024. Gadget Boy stands out by offering fast, reliable repairs, curated tech sales, consultations, and local product development.
Be a Guest!
Inquiries: witcraft@witgroup.info
Key Marketing Lessons from Gadget Boy
Brand Experience Drives Repeat Business
Fox emphasizes how personalized service—like rapid repairs and product knowledge—builds trust and keeps customers coming back in a space often dominated by national chains.
Consistent Local Messaging
Gadget Boy frames itself as a neighborhood resource. “You’re not walking into a Verizon or an Apple Store,” Fox says, “This is different.” Local partners on Devine Street helped build that vibe
Engagement Through Education
Beyond sales, Gadget Boy offers consultations and device troubleshooting, positioning the shop as both retailer and educator for tech lovers.
Community Roots Strengthen Brand
Opening with a community-backed ribbon-cutting event underscored Gadget Boy’s local commitment. hat early gesture helped cement deeper relationships with nearby businesses and customers.
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