Many companies understand that they need a diversified approach to their digital marketing efforts. With so many digital tools at their disposal, it makes sense that brands would want to maximize their reach by leveraging the power of every platform available to them....
73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for meeting their business objectives1. With more than 3.3 billion daily active users, it’s easy to see why social media plays such a significant role in guiding the...
We’ve all dealt with that one client who couldn’t find their website’s Google analytics if their life depended on it. It’s a sad reality that many marketing agencies have to face. The good news (in addition to job security) is that accessing these analytics is still...
When developing your social media marketing campaign, it helps to understand which targeting methods will be most effective in reaching your desired audience. There are a multitude of targeting methods available that marketers can leverage, but selecting the right one...
Data Dissonance Human resources professionals know too well the struggles associated with talent acquisition. Especially in today’s uncertain job climate brought on by coronavirus, talent acquisition efforts need to be revamped more than ever to accommodate for the...
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