Aidan Eaton, Author at WiT Group Performance-Based Digital Marketing Agency

Best Practices for Designing Effective CTA’s That Drive Conversions

by Aidan Eaton | May 16, 2023 | Articles & White Papers, Design, Digital Marketing

Best Practices for Designing Effective CTA’s That Drive Conversions Comments Written by Aidan Eaton   Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of The Lean...

WiT Group Announced as Winner of UpCity’s 2023 Local Excellence Award

by Aidan Eaton | May 10, 2023 | Awards, Press Release

It is with great excitement that we share the news that WiT Group has been acknowledged as one of the top service providers of 2023 by UpCity! For over a decade, UpCity has been dedicated to assisting businesses in locating dependable B2B service providers. UpCity...

The Move to Objective-Based Marketing

by Aidan Eaton | May 9, 2023 | Articles & White Papers, Digital Marketing, Marketing Trends

The Move to Objective-Based Marketing Comments Written by Aidan Eaton   Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and...