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Digital Marketing Blogs and Articles
Strategies for Small Business UX/UI Website Design
Designing a website for a small business starts with understanding who your audience is and what...
Shopify VS WooCommerce SEO: How to Optimize
Shopify and WooCommerce are two popular eCommerce platforms utilized by small businesses. Both...
Color Theory in Marketing
Color theory is a critical tool for marketing professionals. It can help create unity in brand identity, convey certain messages, and generate specific feelings in consumers. When used skillfully, color can be a powerful marketing tool. However, it's important to...
Best Practices for Designing Effective CTA’s That Drive Conversions
Good calls-to-action (CTAs) can be the determining factor in convincing users to convert and take action. In the words of Eric Ries, author of The Lean Startup, effective CTA button design is arguably one of the most important, yet often undervalued disciplines in web...
Increased Focus on Direct Response Marketing in 2023
Small and medium-sized businesses are shifting attention to direct response marketing and other revenue-driving tactics in 2023, and here is why: Small businesses waste an average of 26% of their marketing budgets on ineffective channels and strategies1. The average...
The Move to Objective-Based Marketing
Objective-Based Marketing is quickly gaining popularity in the marketing and advertising industry. Unlike the more traditional approach, this style of marketing emphasizes the objective and pragmatic alignment of marketing efforts with business objectives, rather than...
The Ultimate Guide to Direct Response Marketing- Best Practices and Measuring ROI
Direct response marketing stands out as a method of digital advertising that aims to boost commercial offerings by prompting immediate action from the intended audience. Campaigns of this nature utilize a range of tactics including emails, ads, posts, calls-to-action...
WiT Group Named 2023 Local Excellence Award Winner by UpCity
WiT Group is proud to announce we have been named a 2023 Local Excellence Award Winner by UpCity. Read why here
What is Objective-Based Marketing?
The Realignment of Company & Marketing ObjectivesObjective-based marketing attempts to resolve the discrepancy between marketing objectives, a derivative of company objectives, and marketing efforts. We must first understand the problem before we can explore the...
How to Optimize Your Company’s Visibility for AI
The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...
WiT Group Named 2023 Best Advertising Agency in Charlotte by Expertise
We are excited to announce that WiT Group has been named a leading advertising agency in Charlotte for 2023 by Expertise. This honor is a reflection of our company's dedication to delivering exceptional results and providing unparalleled service to our clients. WiT...