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A Local’s Guide to Columbia, SC – From WiT Group
A Local’s Guide to Columbia, SCBy WiT Group Our Columbia, SC office sits right on Main Street,...
How to Close the Marketing Skills Gap
We've all been there—fresh out of university, excited to start your first job, only to quickly...
Side-by-Side CRM Comparisons
When evaluating CRM platforms, it's important to assess the specific needs and goals of your business. Whether you're looking for powerful automation, seamless integrations, or just an easy-to-use interface, selecting the best CRM platform depends on your specific...
How Much Should a Company Spend on Advertising?
Deciding how much to spend on advertising is one of the most important decisions a business can make. Whether you’re launching a new product, expanding your market reach, or trying to maintain customer loyalty, it’s important to get the advertising budget right. The...
The Future of AI in Content Creation: Advantages, Pitfalls, and What’s Next in 2025
Artificial Intelligence (AI) has become one of the most significant drivers of change in content creation, and 2025 is shaping up to be no different. From ad copy and web content to blog posts, articles, and social media updates, AI is now a central part of how...
Google Ads Success Stories
Google Ads has become an indispensable tool for businesses aiming to expand their online presence and boost sales. These real success stories from various clients in various industries highlight the power of Google Ads in driving tangible results. From startups and...
Local SEO VS National SEO: Understanding the Differences and Benefits
When it comes to search engine optimization, businesses often grapple with whether to focus on Local SEO or general SEO. While both aim to improve search engine rankings, they serve different purposes. Local SEO is ideal for businesses that depend on local customers,...
Performance Vs. Brand Marketing
The debate between performance and brand marketing shows their different focuses, yet they are interlinked. Performance marketing relies on data-driven metrics, while brand marketing emphasizes creativity. However, creativity is important in both approaches for...
The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional agencies, it focuses on measurable outcomes. Performance-based growth marketing aims for specific growth goals using targeted strategies. It improves various business areas to...
Marketing Strategies for Women-Owned Businesses
Women-owned businesses face unique challenges and opportunities. To succeed, they need marketing strategies that connect with their specific audiences and highlight their personal stories and values. Specific and effective marketing tactics tailored for women-owned...
Beginner’s Guide to Getting Started with Google Ads
Google Ads is Google's advertising platform, where businesses create and manage ads to appear on Google's search engine and across its advertising network. It's a powerful tool for reaching potential customers searching for business-related products or services....