Search Solution Group
Inbound Marketing Case Study
Search Solution Group (SSG) is a leading recruitment firm specializing in connecting top talent with high-demand job opportunities. To enhance their online presence, we collaborated with SSG’s marketing team to optimize their website and implement advanced SEO strategies. This effort resulted in a 40% increase in inbound leads by Q1 2023, significantly boosting their business growth and solidifying their position in the recruitment industry.
WiT Group’s efforts have increased site traffic and conversions. The team delivers items on time. They communicate well through in-person and virtual meetings and email. Customers can expect a results-oriented and knowledgeable team.
Our Process
Problem
We quickly recognized that the firm’s search performance challenges stemmed from outdated website content, a dated design, and suboptimal ad account management. Collaborating closely with their internal marketing department, our team identified key opportunities for improvement. We then prioritized actions to align with current Google SEO best practices and enhance overall search engine visibility.
Objective
- Develop a new website structure and ensure individual service pages follow Google SEO best practices.
- Implement conversion tracking on the new website to measure effectiveness.
- Rebuild Google Ad campaigns by transitioning from an outdated SKAG structure to a modern responsive search ad (RSA) setup.
- Collaborate with marketing leadership to optimize the development of the new website for both organic and paid search performance.
Strategy
Our agency collaborated closely with Search Solution Group’s internal marketing department to enhance SEO and improve search leads. We worked with their website developers on SEO optimization, conversion tracking, and CRO. We provided guidance to address issues impacting timelines and costs. For the long term, we prioritized pages based on SEO potential and redeveloped content accordingly. Our phased approach ensured the website launched on time and continued to publish optimized content, adhering to the SEO strategy.
Results
To boost Search Solution Group’s (SSG) online visibility, we partnered closely with their marketing department, applying our SEO expertise to their unique challenges. Our team collaborated to optimize the website’s structure and enhance content, focusing on advanced keyword strategies and SEO best practices. This targeted approach led to a 40% rise in inbound leads by Q1 2023, significantly contributing to SSG’s business growth and solidifying their online presence..
Optimized Google Ad Campaigns and Strategic Marketing Alignment
In addition to website improvements, we revamped SSG’s Google Ad campaigns by transitioning from an outdated SKAG (Single Keyword Ad Group) structure to a modern responsive search ad (RSA) setup. This strategic shift enhanced ad performance and improved click-through rates by 35%. We worked closely with SSG’s marketing leadership to ensure that both organic and paid search strategies were effectively aligned, demonstrating our commitment to “Whatever it Takes” to achieve significant improvements in their digital presence and brand image.
Website Structure and SEO Optimization
Consulting on Search Solution Group’s (SSG) in-progress website presented a complex challenge, particularly due to the significant gap in leadership and knowledge transfer during the pandemic. Our team focused on refining the website structure and implementing SEO best practices to address declining search engine visibility. This involved producing content that was both user-friendly and optimized for search engines, resulting in a 50% increase in organic search traffic over six months.
