Google Ads has become an indispensable tool for businesses aiming to expand their online presence...
Performance Marketing Blogs and Articles
How Google Measures Search Quality
Google, the leading search engine, handles billions of searches every day. However, many...
Performance Vs. Brand Marketing
The debate between performance and brand marketing shows their different focuses, yet they are...
The Power of Performance Max Campaigns
Performance Max campaigns have gained popularity among advertisers seeking to streamline their advertising efforts across multiple Google platforms. They offer a unique approach to optimizing ad performance and reaching a wider audience.Performance Max is a unique...
The ICCO Model Explained: How Performance-Based Marketing Drives Results
Growth marketing is a data-driven strategy that delivers real results. Unlike traditional agencies, it focuses on measurable outcomes. Performance-based growth marketing aims for specific growth goals using targeted strategies. It improves various business areas to...
What is a Strategic Marketing Plan?
A strategic marketing plan is a roadmap to a business’s goals and objectives. It begins with a thorough interview and analysis of a client’s business. This helps in understanding their goals, objectives, performance indicators, and target audience. The next step is to...
Media Innovator Awards names WiT Group as Most Client-Focused Performance Marketing Agency 2023
WiT Group has received the Media Innovator Award for Most Client-Focused Performance Marketing Agency 2023 by Innovation in Business Magazine. In its inaugural year, the Media Innovator Awards stand as a symbol of excellence within the media sphere, spotlighting...