SEO Blogs and Articles

Search Has Changed: Helping Clients Adapt with SEO, AEO, and AIO

Search behavior has changed drastically in 2025, changing how businesses approach online visibility. Traditional Search Engine Optimization (SEO) once centered on ranking webpages in Google’s organic results, before featured answers, AI overviews, and voice assistants...

Google Ads Success Stories

Google Ads has become an indispensable tool for businesses aiming to expand their online presence and boost sales. These real success stories from various clients in various industries highlight the power of Google Ads in driving tangible results. From startups and...

How Google Measures Search Quality

Google, the leading search engine, handles billions of searches every day. However, many marketers, business owners, and advertisers wonder how Google delivers useful, high-quality search results. The answer lies in Google's various methods, including user surveys,...

Local SEO VS National SEO: Understanding the Differences and Benefits

When it comes to search engine optimization, businesses often grapple with whether to focus on Local SEO or general SEO. While both aim to improve search engine rankings, they serve different purposes. Local SEO is ideal for businesses that depend on local customers,...

Google Ads Success Stories

Oct 28, 2024 | Articles & White Papers, Digital Marketing, Inbound Marketing, Performance Marketing, PPC Advertising, SEO

Google Ads has become an indispensable tool for businesses aiming to expand their online presence...

How Google Measures Search Quality

Sep 22, 2024 | Digital Marketing, Inbound Marketing, Performance Marketing, PPC Advertising, SEO

Google, the leading search engine, handles billions of searches every day. However, many...

Local SEO VS National SEO: Understanding the Differences and Benefits

Sep 7, 2024 | Articles & White Papers, Digital Marketing, Inbound Marketing, SEO

When it comes to search engine optimization, businesses often grapple with whether to focus on...

Shopify VS WooCommerce SEO: How to Optimize

May 15, 2024 | Articles & White Papers, SEO

Shopify and WooCommerce are two popular eCommerce platforms utilized by small businesses. Both offer affordable options to start virtual stores, though each comes with limitations in customization and management. WooCommerce may be more complex to set up and manage,...

How to Optimize Your Company’s Visibility for AI

Jan 26, 2023 | Articles & White Papers, Digital Marketing, SEO

The rise of artificial intelligence (AI) has been rapid, with many experts predicting that it will soon replace Google as the primary search engine. AI is becoming increasingly advanced, allowing for smarter and faster searches that can provide more accurate results...

WiT Group Named 2022 Top Digital Agency By Agency Spotter

May 1, 2022 | Awards, Digital Marketing, Marketing Agency Trends, PPC Advertising, SEO

WiT Group is honored to announce that we have been named a 2022 Top Digital Agency by Agency Spotter. Our noteworthy competitive portfolio was a primary factor in being nominated for this award and we are proud that we are gaining accolades for being a top digital...