Maria’s Place
Print Design Case Study
Maria’s Place is dedicated to equipping caregivers and seniors with essential tools for optimal care. They partnered with WiT Group to develop a Cinco de Mayo activity booklet, pioneering as one of the first translated resources tailored for both English and Spanish-speaking audiences. Separately from the booklet project, we also managed Google Ads and implemented SEO enhancements for Maria’s Place’s website. These efforts were aimed at expanding their reach and enhancing engagement among diverse caregiver and senior communities.
I decided to focus the cover on a green vibrant cactus, catus’ are known for their ability to live long 200 year lives, living in harsh environments, and still blooming and growing. I think the catus is a cute analogy for what Maria’s Place provides seniors, the ability to keep growing.
Our Process
Problem
Maria’s Place faced the challenge of expanding its customer base within diverse senior care communities. They needed to enhance their website’s SEO to attract a broader audience and sought effective digital marketing strategies to increase visibility and engagement.
Objective
- Create a Cinco de Mayo activity booklet celebrating the holiday and serving as a bilingual resource for caregivers and seniors.
- Improve Maria’s Place’s online presence through enhanced SEO and targeted Google Ads campaigns.
- Increase website traffic and engagement among both English and Spanish-speaking audiences.
Strategy
Our comprehensive strategy included enhancing Maria’s Place website’s SEO to improve organic search visibility and drive traffic to the new bilingual booklet. Additionally, we collaborated closely with local Mexican artist Liz Ojeda to create visually compelling designs that authentically captured Mexican cultural themes and aligned with Maria’s Place’s artistic branding. Concurrently, we managed targeted Google Ads campaigns to promote the booklet across digital platforms, ensuring effective reach and engagement among diverse senior care communities.
Result
The collaboration resulted in a vibrant Cinco de Mayo activity booklet that not only exceeded design expectations but also significantly enhanced Maria’s Place’s online presence. The improved SEO strategy successfully attracted a more diverse audience to the website, while targeted Google Ads campaigns increased foot traffic and engagement. Maria’s Place effectively expanded its reach and community connection, fostering greater inclusivity and cultural relevance through creative and inclusive content.
Booklet Cover Design
The Cinco De Mayo booklet needed a vibrant cover that showcased traditional Mexican imagery and colors, fitting Maria’s Place’s artistic branding. To meet this goal and surpass Maria’s Place’s expectations, we collaborated with Liz Ojeda, a local Charlotte artist specializing in both traditional and digital art, known for her expertise in creating pieces that blend authentic Mexican themes with her own unique style.
