European Machinery Services

WEB DESIGN / UX / SEO / INBOUND LEAD GENERATION / GROWTH MARKETING

Machine Industry Marketing Case Study

WiT Group has a long-standing relationship with European Machinery Services (EMS), starting with our first pitch as a full-service agency in 2019. Since then, we’ve helped shape EMS’s online presence by developing its website, branding, messaging, and strategies. We created a custom web app for easy part searches, allowing customers to access over 100,000 parts in the EMS catalog. We rebuilt the website several times to improve functionality and user experience and worked closely with EMS to highlight their core services and adapt content to meet changing business needs.

The engagement has led to a measurable increase in sales and a consistent lead volume, exceeding expectations. WiT Group has gone above and beyond to meet the our needs and requirements. Above all, their timely delivery and consistent communication make for a seamless engagement.

Calvin Stiles

Co-Founder / CFO, European Machinery Services

Our Process

Problem

EMS aimed to expand its market reach and boost visibility within the industry. Despite offering high-quality products and services, EMS struggled with limited exposure. This affected its ability to attract interested and qualified leads. To address this, we understood the need for targeted marketing focused on their niche audience of OEM machinery parts. This required a thorough approach, including use of industry-specific channels, content creation, precise analytics, and ongoing strategy optimization.

Objective

Utilize industry-specific channels effectively to engage EMS’s niche audience.
Create relevant content and apply precise analytics to gain insights.
Continuously optimize strategies to maximize impact and ROI.

Strategy

A comprehensive strategy was developed to attract highly interested and qualified leads for EMS. Originally representing 27 brands, EMS became the exclusive North American distributor for brands like Anthon and Hawe. This strengthened their market position and created strategic partnerships. Extensive sales support improved EMS’s operational efficiency and customer interactions. Support for events, trade shows, and print designs boosted EMS’s visibility and reach in the industry. Industry-specific magazines were used to effectively target potential leads. Conflict analytics and UTMs were then implemented to track user engagement and behavior. This allowed for continuous strategy optimization to generate qualified leads for EMS.

Results

Since EMS became our first client in 2019, our work has helped significantly boost their brand presence and market position. First, we improved their online presence through custom website development, branding, and messaging. Then, we created a parts search web application and integrated it with WordPress for a better user experience. From there, we redesigned the website to highlight EMS’s core services. Helping them transition from 27 brands to being the exclusive North American distributor for Anthon and Hawe. Our sales support, , has enhanced operational efficiency and customer interactions. This included process automation and event collateral.

Enhancing Online Presence and Brand Identity

The website, branding, messaging, and lead strategies were set up. Creating a custom web app for easy part searches and multiple website rebuilds to improve functionality and user experience. Close work with EMS focused on showcasing core services. Then, we adapted content to their changing needs, significantly boosting their brand presence and market position.

Targeted Marketing and Lead Generation

A thorough approach was used by leveraging industry-specific channels. We created engaging content, applied precise analytics, and continuously optimized strategies for the best results. Targeted industry magazines were utilized resulting in highly qualified leads for EMS. Then, a custom newsletter was created to engage readers interested in machinery parts and drive traffic to EMS’s website.

Sales Support and Operational Efficiency

Extensive sales support, including process automation and VoIP phone services, was provided to EMS. This improved their operational efficiency and customer interactions. Support was also provided for events, trade shows, and print designs, increasing EMS’s visibility and reach in the industry.