Emergency Transportation Associates
Ambulance Manufacturer Marketing Case Study
Emergency Transportation Associates (ETA) specializes in providing high-quality emergency vehicles, including ambulances and custom-built automotive solutions. To enhance their market presence and drive growth, we consolidated their three websites into a single, cohesive platform and redesigned it with a striking 55-page responsive site. Our efforts led to a 40% increase in inbound leads and significantly improved their search engine rankings, while our targeted marketing strategies further bolstered their visibility and industry position.
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Our Process
Problem
Emergency Transportation Associates (ETA), founded by Eric Vogl Sr. and Eric Vogl II, expanded from selling ambulances to becoming a full-fledged automotive manufacturer specializing in emergency vehicles. Despite their reputation for quality, ETA struggled with three separate websites that failed to generate sufficient leads and traffic for their growth needs.
Objective
- Consolidate ETA’s three websites into a single, effective platform.
- Apply modern SEO standards to improve search visibility.
- Launch PPC and social advertising campaigns to drive immediate leads.
- Create a strategic SEO content plan for sustained traffic growth.
- Rebrand ETA to reflect its new status and industry leadership
Strategy
We consolidated ETA’s websites into one comprehensive site, adhering to a tight deadline of under a month. Modern SEO practices were implemented to boost search engine visibility. Post-launch, we focused on PPC and social advertising to quickly generate leads and developed a long-term SEO content strategy. Additionally, we rebranded ETA to align with its new position as an industry powerhouse.
Results
Website Consolidation and Redesign
We began by unifying ETA’s three separate websites into a single, streamlined platform. We improved the site’s structure and navigation for a better user experience and updated the technical web copy to adopt a more professional tone. Our team then created a striking, 55-page responsive website, fully optimized for search engines to attract and engage potential buyers. The new site was launched within four weeks, accompanied by a press release to highlight its enhanced features. Additionally, we implemented a comprehensive marketing strategy, including social media, branding improvements, videography, and promotional materials.Â
Lead Generation and Marketing
Following the launch, ETA saw a significant increase in inbound leads thanks to the improved website design and SEO. To further boost lead generation, we introduced targeted paid search and social media campaigns, addressing the limited market in the southeast. This strategic mix of search marketing and social media effectively enhanced lead acquisition and reinforced ETA’s industry leadership.
Impact and Ongoing Partnership
The successful redesign and marketing strategy significantly advanced ETA’s position in the emergency vehicle sector. Our collaboration has been highly effective, leading to a strong, ongoing partnership. This relationship has also expanded our agency’s network, as ETA’s introductions to their industry connections have opened new opportunities for us within the emergency vehicle space.
