Shumaker Homes
Real Estate Marketing Case Study
Shumaker Homes just got started when a member of the team reached out to our agency. The company originally built a DIY website and — well, let’s just say they are very good home builders! Our agency developed the company branding, rewrote the website copy, and designed and built a website in less than two weeks.
WiT Group was very professional in helping us with a new website. We could not be happier with the way the website turned out and the continued support in helping us grow our business
Our Process
Problem
When we first met with Shumaker Homes, it was clear they were a good fit for our agency. The company leaders had a clear vision but needed a marketing partner to help execute it. Our assessment highlighted their need for brand guidelines and a scalable website. Although the immediate request was for website development, we recognized that our efforts would have a lasting impact on their business.
Objective
- Develop a comprehensive branding strategy, including a new logo and branding guidelines.
- Create functional website copy and design a scalable website.
- Enhance local SEO and launch social media campaigns.
- Increase website traffic within the first week of implementation.
Strategy
In just one week, our agency developed a branding strategy, delivered a new logo, and created branding guidelines. We also began drafting website copy and working on the new website design. Simultaneously, we focused on local SEO improvements and initiated social media campaigns. This coordinated approach allowed Shumaker Homes to see a lift in traffic early in the process..
Results
After two weeks, we successfully delivered a fully revamped, responsive website for Shumaker Homes. The new branding met all their criteria and provided a guideline for future decisions. The initial website launched with four pages, with additional pages added over the following months. Following the website project, we continued to work with Shumaker Homes on an ongoing basis, managing their search engine marketing and social media advertising campaigns.
Brand Growth Through Multi-Channel Marketing Efforts
Marketing for home builders requires continuous effort to maintain visibility and engage audiences. Given the lengthy sales cycle, it is crucial to remain active on social media. Our social media team effectively achieved this, resulting in over 60,000 impressions in the first six months. This contributed to the growing number of homes Shumaker Homes is building in the Columbia – Midlands market.