Podcast Studio and Podcasting Services
Beginning in January 2024, WiT Group will launch a new podcast studio, Witcraft. The studio will be fully equipped with cameras, headsets, RODE microphones, sound-dampening foam walls, and all the trimmings of a professional podcast studio. As the first podcast studio available for rent in Columbia SC, Witcraft is expected to provide local businesses and opinionated hobbyists an avenue for recording, editing, and producing their very own podcast without the need to purchase the equipment and space that makes hosting a podcast cost-prohibitive for many.
The studio has been developed within a private office inside the WiT Group marketing agency’s office at 1122 Lady Street in downtown Columbia. Managed by WiT Group, the podcast studio will be available for rent by the hour or day, and clients will receive in-person training on the equipment and software for recording their very own podcast episodes! Rentals will be available for a limited time at $100 per hour, and Witcraft will also offer monthly memberships. In many cases, recording the audio and video of a podcast episode is only a portion of the effort needed to make a podcast successful, leaving the task of editing, producing, and syndicating the podcast as tasks many find daunting. WiT Group is proud to have partnered with several local podcasting consultants with years of experience producing successful podcasts to contribute to the services offered by Witcraft.
Witcraft will initially feature an interview-style setup with 3 sets of headphones, 3 professional microphones, 3 cameras, and podcasting software available for use by those renting time in the studio. The specific equipment is listed here:
- Rode Podmic (2x)
- Rode Podcaster Pro Mic (1x)
- PSA1+ (3x)
- OneOdio Headset (3x)
- Sennheiser HD 280 Pro Headset (1x)
- Focusrite Starlett 2i2 (1x)
- Blackmagic Design Studio Camera 4k Plus G2 (2X)
- Blackmagic ATEM Mini Live Production Switcher With (3x)
- Godox ML60Bi ML30Bi LED Video 3-Light Kit (3x)
- RØDE – WIRELESS GO II Dual Channel Wireless Microphone System (3x)
Studio Set Up
Witcraft will initially feature an interview-style setup with an executive desk for the host who will face two midcentury-style chairs for guests. As all great podcast studios should, the guests are provided a Barista machine able to make a wide variety of adult beverages during the show.
Additional Uses of the Studio
The studio is not only available for podcast episodes but may also be used by photographers and videographers looking for neutral backgrounds, professional lighting, and quiet audio. Witcraft provides a perfect venue for video interviews and corporate branding videos as well.
To reserve time to shoot a podcast or for video shoots please visit https://podcastcolumbia.com and reserve the appropriate time slot!
“Witcraft is an amazing idea and provides our clients, as well as the local community, an effective and practical way to shoot video and record podcasts. We are excited to offer this service as we are to participate as clients ourselves!”
-Aidan Eaton, Partner and Creative Director
AdVice Podcast 2.0
Witcraft’s first client will be WiT Group founders Josh Mangum and Aidan Eaton’s podcast AdVice – a podcast that discusses emerging advertising trends, dispels marketing misnomers, and encourages friendly debate over a few adult beverages. AdVice began in 2020 but was quickly derailed by the global health crisis. It is with great anticipation that we re-launch this phenomenal podcast!
- CRO for Humans
- Color Theory in Advertising
- Psychology in Advertising
- AI Adoption and Aidan’s Cat
- Scaling Marketing Teams Efficiently
- Objective Based Marketing
- Brand Marketing vs Direct Response
- Red vs Blue and Synergy
Another Differentiator for WiT Group
WiT Group is constantly looking for blue oceans, seeking ways to partner with their clients and provide value in unique ways that differentiate them from other marketing agencies. Witcraft Podcast Studio and the associated services are one more way that the company stands out from the crowd!
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