witcraft speak your mind podacst studio
WiT Group Announces New Podcast Studio: Witcraft

Written by Brittany Degnan

December 6, 2023

Podcast Studio and Podcasting Services

Beginning in January 2024, WiT Group will launch a new podcast studio, Witcraft. The studio will be fully equipped with cameras, headsets, RODE microphones, sound-dampening foam walls, and all the trimmings of a professional podcast studio. As the first podcast studio available for rent in Columbia SC, Witcraft is expected to provide local businesses and opinionated hobbyists an avenue for recording, editing, and producing their very own podcast without the need to purchase the equipment and space that makes hosting a podcast cost-prohibitive for many. 

The studio has been developed within a private office inside the WiT Group marketing agency’s office at 1122 Lady Street in downtown Columbia. Managed by WiT Group, the podcast studio will be available for rent by the hour or day, and clients will receive in-person training on the equipment and software for recording their very own podcast episodes! Rentals will be available for a limited time at $100 per hour, and Witcraft will also offer monthly memberships. In many cases, recording the audio and video of a podcast episode is only a portion of the effort needed to make a podcast successful, leaving the task of editing, producing, and syndicating the podcast as tasks many find daunting. WiT Group is proud to have partnered with several local podcasting consultants with years of experience producing successful podcasts to contribute to the services offered by Witcraft. 

witcraft podcast studio guest chairs
witcraft office building<br />
witcraft speak your mind podcast studio interview
witcraft logo and tagline
man and women in podcast studio
3 people witcraft sepia<br />
4 people interviewing at witcraft podcast studio
animated podcast studio witcraft red walls 3 people


Witcraft will initially feature an interview-style setup with 3 sets of headphones, 3 professional microphones, 3 cameras, and podcasting software available for use by those renting time in the studio. The specific equipment is listed here:

  • Rode Podmic (2x)
  • Rode Podcaster Pro Mic (1x)
  • PSA1+ (3x)
  • OneOdio Headset (3x)
  • Sennheiser HD 280 Pro Headset (1x)
  • Focusrite Starlett 2i2 (1x)
  • Blackmagic Design Studio Camera 4k Plus G2 (2X)
  • Blackmagic ATEM Mini Live Production Switcher With (3x)
  • Godox ML60Bi ML30Bi LED Video 3-Light Kit (3x)
  • RØDE – WIRELESS GO II Dual Channel Wireless Microphone System (3x)


Studio Set Up

Witcraft will initially feature an interview-style setup with an executive desk for the host who will face two midcentury-style chairs for guests. As all great podcast studios should, the guests are provided a Barista machine able to make a wide variety of adult beverages during the show.


Additional Uses of the Studio

The studio is not only available for podcast episodes but may also be used by photographers and videographers looking for neutral backgrounds, professional lighting, and quiet audio. Witcraft provides a perfect venue for video interviews and corporate branding videos as well.


Studio Reservations

To reserve time to shoot a podcast or for video shoots please visit https://podcastcolumbia.com and reserve the appropriate time slot!

rode microphones and headsets
black magic cameras and switcher
godox led video lighting<br />
wireless lapel microphones
witcraft definition

Witcraft is an amazing idea and provides our clients, as well as the local community, an effective and practical way to shoot video and record podcasts. We are excited to offer this service as we are to participate as clients ourselves!”

-Aidan Eaton, Partner and Creative Director

AdVice Podcast 2.0

Witcraft’s first client will be WiT Group founders Josh Mangum and Aidan Eaton’s podcast AdVice – a podcast that discusses emerging advertising trends, dispels marketing misnomers, and encourages friendly debate over a few adult beverages. AdVice began in 2020 but was quickly derailed by the global health crisis. It is with great anticipation that we re-launch this phenomenal podcast!

advice podcast logo


  • CRO for Humans
  • Color Theory in Advertising
  • Psychology in Advertising
  • AI Adoption and Aidan’s Cat
  • Scaling Marketing Teams Efficiently
  • Objective Based Marketing
  • Brand Marketing vs Direct Response
  • Red vs Blue and Synergy
advice poodcast graphic

Another Differentiator for WiT Group

WiT Group is constantly looking for blue oceans, seeking ways to partner with their clients and provide value in unique ways that differentiate them from other marketing agencies. Witcraft Podcast Studio and the associated services are one more way that the company stands out from the crowd!


<a href="https://witgroupagency.com/author/bdegnan/" target="_self">Brittany Degnan</a>

Brittany Degnan


Brittany Degnan is a PR and Brand Manager for WiT Group and works out of the Columbia SC office.
wit group mark white transparent background

Need Help With Your Digital Marketing?

Related Articles

Strategies for Small Business UX/UI Website Design

Strategies for Small Business UX/UI Website Design

Designing a website for a small business starts with understanding who your audience is and what they like. By analyzing how users interact with a website, businesses can ensure that the website is easy to use and captures attention. This thorough approach to...

WiT Group Named Spring 2024 Clutch Global Award Recipient

WiT Group Named Spring 2024 Clutch Global Award Recipient

WiT Group is thrilled to announce our Spring 2024 Clutch Global recipient recognition. This achievement wouldn't have been possible without our clients' unwavering support; we are immensely grateful. The Clutch Global awards, which are based on the volume of reviews...

WiT Group Named Clutch 100 Fastest Growing Company 2024

WiT Group Named Clutch 100 Fastest Growing Company 2024

WiT Group earned recognition as a top 100 fastest growing company in 2024 by Clutch. Clutch, the leading global marketplace of B2B service providers, released its list of the top 100 fastest-growing companies with the highest revenue growth rate from 2022 to 2023.This...

Stay Up to Date With The Latest News & Updates

Join Our Newsletter

Stay up to date with the latest news and  marketing tips!


* indicates required

Follow Us