Sweet Girl Cookies
Google Ads Management Case Study
Sweet Girl Cookies, a Charlotte-based bakery celebrated for its award-winning, oversized chocolate chip cookies and diverse range of delectable treats, partnered with WiT Group to boost their B2B sales. In our collaboration, we implemented a comprehensive strategy that resulted in a 300% increase in organic traffic and doubled their B2B orders each month, significantly enhancing their online presence and sales performance.
Our Process
Problem
Low B2B (Business-to-business) sales presented a significant challenge for Sweet Girl Cookies. Executive clients representing large orders were an issue that needed to be improved for profitability. The company needed to enhance its ability to attract and convert these high-value customers.
Objective
- Develop a web experience for B2B orders by creating an optimized online platform to effectively handle and convert B2B orders.
- Attract new B2B clients through targeted advertising strategies that reach and engage potential B2B customers.
Strategy
To address Sweet Girl Cookies’ issue with low B2B sales, we took a comprehensive approach. First, we optimized the website with improved SEO (search engine optimization), including on-page, off-site, and technical enhancements. We also updated the site’s layout, navigation, and content to make it more user-friendly. We upgraded their tracking systems to monitor conversions and revenue from ads to better track their progress. For advertising, we used Google search ads targeting key B2B terms with a new landing page, shopping ads connected to Google Merchant Center, and social media ads to promote brand awareness. We also applied best practices for e-commerce, introduced breadcrumb navigation for easier site use, improved mobile content to better showcase products, and redesigned the B2B sales page with a new form, updated text, and fresh images.
Results
In comparing Q2 2024 to Q2 2023, we have seen significant improvements. SEO performance rose with a 25% increase in keyword rankings and a 300% boost in organic traffic. B2B orders doubled each month, showing the success of our targeting efforts. User engagement on the site also went up. Our advertising strategies worked well, with Google search ads driving traffic to the new B2B landing page and shopping and social media ads, increasing brand visibility and customer acquisition. The website changes, including better e-commerce practices, improved mobile experience, and an updated B2B sales page, led to a smoother shopping experience and higher conversion rates.
Google Ads Management
A multi-channel strategy was employed for Sweet Girl Cookies’ ads. Google search ads targeted key B2B terms, directing traffic to a newly designed B2B landing page. Shopping ads linked to Google Merchant Center were used to boost product visibility, while reintroduced social media ads highlighted promotions and increased brand awareness. This approach effectively reached and engaged the target audience across various platforms.
SEO / CRO
We improved Sweet Girl Cookies’ online presence by applying best practices for e-commerce sites, focusing on retail and B2B needs. We added breadcrumb navigation to make the site easier to use and help users find what they need more quickly. The content was adjusted to enhance the mobile experience, better showcasing products on smaller screens. We also redesigned the B2B sales page with a new form, updated text, and fresh images to attract and convert potential clients more effectively. This approach led to significant improvements in user experience and conversion rates.
