Driving Results
Olivet Counseling
85%
page speed on desktop and mobile
#1
ranking in AI overviews for local services
3X
increase in client inquiries from website and Google Business Profile
Key Challenges
Olivet Counseling, a mental health practice specializing in Christian counseling, IFS, CBT, EMDR, and couples therapy, faced several challenges with its digital presence:
- The previous website did not rank in local search results, limiting visibility in service areas.
- The site was not mobile-friendly, creating friction for users searching on phones during stressful times.
- Calls to action and service details (insurance acceptance, telehealth availability) were difficult to locate.
- Lack of on-page, off-page, and technical SEO limited opportunities to appear in local packs or AI overviews.
Key Results
WiT Group redesigned and optimized the Olivet Counseling website with measurable outcomes:
- 85+ page speed score on both desktop and mobile.
- Website now ranks in local packs and #1 in AI overviews for therapy services.
- 3x increase in qualified client inquiries through clear, trackable calls to action.
- Increased trust and credibility by showcasing therapist credentials and backlinks to Psychology Today.
Key Services
WiT Group provided:
- Responsive Web Design & CRO: Mobile-first design with anchor-linked navigation, ADA-compliant color choices, and optimized CTAs for easy access to forms, calls, and email.
- SEO & Technical Optimization: On-page, off-page, and technical SEO improvements, structured data implementation, and business listings synced across review sites.
- Google Business Profile Setup: Optimized service listings and integrated tracking to monitor calls, form fills, and emails.
- Content Creation & Brand Identity: Professionally written copy focused on therapeutic specializations, supported by calming brand elements (green and blue palette, tree symbolism).
“WiT has been so vital in the expansion of my practice.”
Hope Williams
Owner of Olivet Counseling
Transitioning from a Static Website to a Growth-Driven Digital Presence
Olivet Counseling’s original website was a static microsite with limited visibility and no clear path for growth. The site lacked mobile responsiveness, had minimal SEO structure, and made it difficult for potential clients to find critical information such as accepted insurance, telehealth options, and therapy specializations. This created barriers for people searching in urgent, emotional moments, where clarity and accessibility are essential.
WiT Group partnered directly with the practice owner to rebuild the website with a mobile-first design, empathetic user experience, and SEO strategy rooted in local search. We implemented clear calls to action, structured data, optimized business listings, and integrated tracking across all communication points. This streamlined approach established Olivet Counseling as a trusted, visible provider in local packs and AI overviews, while creating a digital foundation that supports both current needs and future practice growth.
Hope Williams
Owner of Olivet Counseling
Challenges
Solution
WiT Group created a mobile-first responsive website designed with empathy for clients searching in difficult moments. We:
- Structured navigation with anchor links for seamless access.
- Highlighted services, telehealth, and insurance details clearly.
- Used brand colors and calming imagery to reflect the counseling environment.
- Added therapist photography, credentials, and backlinks to increase credibility.
- Implemented advanced SEO strategies, structured data, and business listing optimization.
- Set up conversion tracking across forms, calls, and emails for clear reporting.
Results
- Site now ranks in local packs and AI overviews for counseling services.
- Page speed improved to 85+ across devices.
- Client inquiries tripled with clear CTAs and accessible design.
- Stronger brand identity established with visuals, messaging, and consistent local presence.
What’s next for Olivet Counseling
“I would have procrastinated and suffered significantly longer without them!””
— Hope, Owner of Olivet Counseling
- Expanding SEO to target additional service areas.
- Creating long-form content around specialized therapies to increase AEO and AI snippet visibility.
- Launching and managing ad campaigns on Google and Meta to drive qualified leads.
- Expanding business listing syncs to review sites specific to mental health counseling.
- Building a stronger referral network with cross-platform backlinks and continued local listing optimization.
By combining strategic marketing services, targeted advertising, and reputation growth, Olivet Counseling is now equipped to reach more clients and strengthen its presence in the mental health community.